Amazon Customer Lifetime Value (CLV) Analysis This project demonstrates an end-to-end analytics workflow for analyzing Customer Lifetime Value (CLV) using: Python – MySQL. Power BI . Azure (Azurite)

End-to-end product analytics project investigating whether discounts drive customer engagement on Amazon - using A/B testing, CLV modelling, and bandit simulation to produce statistically-backed business recommendations.

Marketing analytics project analysing Amazon customer transactions using RFM, CLV modelling, clustering, whitespace and market basket analysis, text mining, lifecycle curves and time series trends to uncover customer behaviour and data driven recommendations.