A modern, lightweight CRM platform built with performance and customization in mind. Designed for businesses to efficiently manage clients, tasks, sales, and analytics. Built with Vue.js and Node.js, and optimized for cross-platform use via Electron. Simple UI, role-based access, and offline capabilities included.

MarketIQ is a full-stack Streamlit + SQL + Prophet dashboard for real-time business intelligence. It transforms raw sales data into KPIs, trend analytics, and six-month forecasts. With SQL-driven insights, dynamic filtering, and exportable reports, MarketIQ helps analysts visualize growth and predict performance instantly.

Marketing Platform Google Analytics Terms of Service These Google Analytics Terms of Service (this "Agreement") are entered into by Google LLC ("Google") and the entity executing this Agreement ("You"). This Agreement governs Your use of the standard Google Analytics (the "Service"). BY CLICKING THE "I ACCEPT" BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE REVIEWED AND ACCEPT THIS AGREEMENT AND ARE AUTHORIZED TO ACT ON BEHALF OF, AND BIND TO THIS AGREEMENT, THE OWNER OF THIS ACCOUNT. In consideration of the foregoing, the parties agree as follows: 1. Definitions. "Account" refers to the account for the Service. All Profiles (as applicable) linked to a single Property will have their Hits aggregated before determining the charge for the Service for that Property. "Confidential Information" includes any proprietary data and any other information disclosed by one party to the other in writing and marked "confidential" or disclosed orally and, within five business days, reduced to writing and marked "confidential". However, Confidential Information will not include any information that is or becomes known to the general public, which is already in the receiving party's possession prior to disclosure by a party or which is independently developed by the receiving party without the use of Confidential Information. "Customer Data" or "Google Analytics Data" means the data you collect, process or store using the Service concerning the characteristics and activities of Users. "Documentation" means any accompanying documentation made available to You by Google for use with the Processing Software, including any documentation available online. "GAMC" means the Google Analytics Measurement Code, which is installed on a Property for the purpose of collecting Customer Data, together with any fixes, updates and upgrades provided to You. "Hit" means a collection of interactions that results in data being sent to the Service and processed. Examples of Hits may include page view hits and ecommerce hits. A Hit can be a call to the Service by various libraries, but does not have to be so (e.g., a Hit can be delivered to the Service by other Google Analytics-supported protocols and mechanisms made available by the Service to You). "Platform Home" means the user interface through which You can access certain Google Marketing Platform-level functionality. "Processing Software" means the Google Analytics server-side software and any upgrades, which analyzes the Customer Data and generates the Reports. "Profile" means the collection of settings that together determine the information to be included in, or excluded from, a particular Report. For example, a Profile could be established to view a small portion of a web site as a unique Report. "Property" means any web page, application, other property or resource under Your control that sends data to Google Analytics. "Privacy Policy" means the privacy policy on a Property. "Report" means the resulting analysis shown at www.google.com/analytics/, some of which may include analysis for a Profile. "Servers" means the servers controlled by Google (or its wholly-owned subsidiaries) on which the Processing Software and Customer Data are stored. “SDKs” mean certain software development kits, which may be used or incorporated into a Property app for the purpose of collecting Customer Data, together with any fixes, updates, and upgrades provided to You. "Software" means the Processing Software, GAMC and/or SDKs. "Third Party" means any third party (i) to which You provide access to Your Account or (ii) for which You use the Service to collect information on the third party's behalf. "Users" means users and/or visitors to Your Properties. The words "include" and "including" mean "including but not limited to." 2. Fees and Service. Subject to Section 15, the Service is provided without charge to You for up to 10 million Hits per month per Account. Google may change its fees and payment policies for the Service from time to time including the addition of costs for geographic data, the importing of cost data from search engines, or other fees charged to Google or its wholly-owned subsidiaries by third party vendors for the inclusion of data in the Service reports. The changes to the fees or payment policies are effective upon Your acceptance of those changes which will be posted at www.google.com/analytics/. Unless otherwise stated, all fees are quoted in U.S. Dollars. Any outstanding balance becomes immediately due and payable upon termination of this Agreement and any collection expenses (including attorneys' fees) incurred by Google will be included in the amount owed, and may be charged to the credit card or other billing mechanism associated with Your AdWords account. 3. Member Account, Password, and Security. To register for the Service, You must complete the registration process by providing Google with current, complete and accurate information as prompted by the registration form, including Your e-mail address (username) and password. You will protect Your passwords and take full responsibility for Your own, and third party, use of Your accounts. You are solely responsible for any and all activities that occur under Your Account. You will notify Google immediately upon learning of any unauthorized use of Your Account or any other breach of security. Google's (or its wholly-owned subsidiaries) support staff may, from time to time, log in to the Service under Your customer password in order to maintain or improve service, including to provide You assistance with technical or billing issues. 4. Nonexclusive License. Subject to the terms and conditions of this Agreement, (a) Google grants You a limited, revocable, non-exclusive, non-sublicensable license to install, copy and use the GAMC and/or SDKs solely as necessary for You to use the Service on Your Properties or Third Party's Properties; and (b) You may remotely access, view and download Your Reports stored at www.google.com/analytics/. You will not (and You will not allow any third party to) (i) copy, modify, adapt, translate or otherwise create derivative works of the Software or the Documentation; (ii) reverse engineer, decompile, disassemble or otherwise attempt to discover the source code of the Software, except as expressly permitted by the law in effect in the jurisdiction in which You are located; (iii) rent, lease, sell, assign or otherwise transfer rights in or to the Software, the Documentation or the Service; (iv) remove any proprietary notices or labels on the Software or placed by the Service; (v) use, post, transmit or introduce any device, software or routine which interferes or attempts to interfere with the operation of the Service or the Software; or (vi) use data labeled as belonging to a third party in the Service for purposes other than generating, viewing, and downloading Reports. You will comply with all applicable laws and regulations in Your use of and access to the Documentation, Software, Service and Reports. 5. Confidentiality and Beta Features. Neither party will use or disclose the other party's Confidential Information without the other's prior written consent except for the purpose of performing its obligations under this Agreement or if required by law, regulation or court order; in which case, the party being compelled to disclose Confidential Information will give the other party as much notice as is reasonably practicable prior to disclosing the Confidential Information. Certain Service features are identified as "Alpha," "Beta," "Experiment," (either within the Service or elsewhere by Google) or as otherwise unsupported or confidential (collectively, "Beta Features"). You may not disclose any information from Beta Features or the terms or existence of any non-public Beta Features. Google will have no liability arising out of or related to any Beta Features. 6. Information Rights and Publicity. Google and its wholly owned subsidiaries may retain and use, subject to the terms of its privacy policy (located at https://www.google.com/policies/privacy/), information collected in Your use of the Service. Google will not share Your Customer Data or any Third Party's Customer Data with any third parties unless Google (i) has Your consent for any Customer Data or any Third Party's consent for the Third Party's Customer Data; (ii) concludes that it is required by law or has a good faith belief that access, preservation or disclosure of Customer Data is reasonably necessary to protect the rights, property or safety of Google, its users or the public; or (iii) provides Customer Data in certain limited circumstances to third parties to carry out tasks on Google's behalf (e.g., billing or data storage) with strict restrictions that prevent the data from being used or shared except as directed by Google. When this is done, it is subject to agreements that oblige those parties to process Customer Data only on Google's instructions and in compliance with this Agreement and appropriate confidentiality and security measures. 7. Privacy. You will not and will not assist or permit any third party to, pass information to Google that Google could use or recognize as personally identifiable information. You will have and abide by an appropriate Privacy Policy and will comply with all applicable laws, policies, and regulations relating to the collection of information from Users. You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies, identifiers for mobile devices (e.g., Android Advertising Identifier or Advertising Identifier for iOS) or similar technology used to collect data. You must disclose the use of Google Analytics, and how it collects and processes data. This can be done by displaying a prominent link to the site "How Google uses data when you use our partners' sites or apps", (located at www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time). You will use commercially reasonable efforts to ensure that a User is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the User’s device where such activity occurs in connection with the Service and where providing such information and obtaining such consent is required by law. You must not circumvent any privacy features (e.g., an opt-out) that are part of the Service. You will comply with all applicable Google Analytics policies located at www.google.com/analytics/policies/ (or such other URL as Google may provide) as modified from time to time (the "Google Analytics Policies"). You may participate in an integrated version of Google Analytics and certain Google advertising services ("Google Analytics Advertising Features"). If You use Google Analytics Advertising Features, You will adhere to the Google Analytics Advertising Features policy (available at support.google.com/analytics/bin/answer.py?hl=en&topic=2611283&answer=2700409). Your access to and use of any Google advertising service is subject to the applicable terms between You and Google regarding that service. If You use the Platform Home, Your use of the Platform Home is subject to the Platform Home Additional Terms (or as subsequently re-named) available at https://support.google.com/marketingplatform/answer/9047313 (or such other URL as Google may provide) as modified from time to time (the "Platform Home Terms"). 8. Indemnification. To the extent permitted by applicable law, You will indemnify, hold harmless and defend Google and its wholly-owned subsidiaries, at Your expense, from any and all third-party claims, actions, proceedings, and suits brought against Google or any of its officers, directors, employees, agents or affiliates, and all related liabilities, damages, settlements, penalties, fines, costs or expenses (including, reasonable attorneys' fees and other litigation expenses) incurred by Google or any of its officers, directors, employees, agents or affiliates, arising out of or relating to (i) Your breach of any term or condition of this Agreement, (ii) Your use of the Service, (iii) Your violations of applicable laws, rules or regulations in connection with the Service, (iv) any representations and warranties made by You concerning any aspect of the Service, the Software or Reports to any Third Party; (v) any claims made by or on behalf of any Third Party pertaining directly or indirectly to Your use of the Service, the Software or Reports; (vi) violations of Your obligations of privacy to any Third Party; and (vii) any claims with respect to acts or omissions of any Third Party in connection with the Service, the Software or Reports. Google will provide You with written notice of any claim, suit or action from which You must indemnify Google. You will cooperate as fully as reasonably required in the defense of any claim. Google reserves the right, at its own expense, to assume the exclusive defense and control of any matter subject to indemnification by You. 9. Third Parties. If You use the Service on behalf of the Third Party or a Third Party otherwise uses the Service through Your Account, whether or not You are authorized by Google to do so, then You represent and warrant that (a) You are authorized to act on behalf of, and bind to this Agreement, the Third Party to all obligations that You have under this Agreement, (b) Google may share with the Third Party any Customer Data that is specific to the Third Party's Properties, and (c) You will not disclose Third Party's Customer Data to any other party without the Third Party's consent. 10. DISCLAIMER OF WARRANTIES. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, EXCEPT AS EXPRESSLY PROVIDED FOR IN THIS AGREEMENT, GOOGLE MAKES NO OTHER WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR USE AND NONINFRINGEMENT. 11. LIMITATION OF LIABILITY. TO THE EXTENT PERMITTED BY APPLICABLE LAW, GOOGLE WILL NOT BE LIABLE FOR YOUR LOST REVENUES OR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, EVEN IF GOOGLE OR ITS SUBSIDIARIES AND AFFILIATES HAVE BEEN ADVISED OF, KNEW OR SHOULD HAVE KNOWN THAT SUCH DAMAGES WERE POSSIBLE AND EVEN IF DIRECT DAMAGES DO NOT SATISFY A REMEDY. GOOGLE'S (AND ITS WHOLLY OWNED SUBSIDIARIES’) TOTAL CUMULATIVE LIABILITY TO YOU OR ANY OTHER PARTY FOR ANY LOSS OR DAMAGES RESULTING FROM CLAIMS, DEMANDS, OR ACTIONS ARISING OUT OF OR RELATING TO THIS AGREEMENT WILL NOT EXCEED $500 (USD). 12. Proprietary Rights Notice. The Service, which includes the Software and all Intellectual Property Rights therein are, and will remain, the property of Google (and its wholly owned subsidiaries). All rights in and to the Software not expressly granted to You in this Agreement are reserved and retained by Google and its licensors without restriction, including, Google's (and its wholly owned subsidiaries’) right to sole ownership of the Software and Documentation. Without limiting the generality of the foregoing, You agree not to (and not to allow any third party to): (a) sublicense, distribute, or use the Service or Software outside of the scope of the license granted in this Agreement; (b) copy, modify, adapt, translate, prepare derivative works from, reverse engineer, disassemble, or decompile the Software or otherwise attempt to discover any source code or trade secrets related to the Service; (c) rent, lease, sell, assign or otherwise transfer rights in or to the Software, Documentation or the Service; (d) use, post, transmit or introduce any device, software or routine which interferes or attempts to interfere with the operation of the Service or the Software; (e) use the trademarks, trade names, service marks, logos, domain names and other distinctive brand features or any copyright or other proprietary rights associated with the Service for any purpose without the express written consent of Google; (f) register, attempt to register, or assist anyone else to register any trademark, trade name, serve marks, logos, domain names and other distinctive brand features, copyright or other proprietary rights associated with Google (or its wholly owned subsidiaries) other than in the name of Google (or its wholly owned subsidiaries, as the case may be); (g) remove, obscure, or alter any notice of copyright, trademark, or other proprietary right appearing in or on any item included with the Service or Software; or (h) seek, in a proceeding filed during the term of this Agreement or for one year after such term, an injunction of any portion of the Service based on patent infringement. 13. U.S. Government Rights. If the use of the Service is being acquired by or on behalf of the U.S. Government or by a U.S. Government prime contractor or subcontractor (at any tier), in accordance with 48 C.F.R. 227.7202-4 (for Department of Defense (DOD) acquisitions) and 48 C.F.R. 2.101 and 12.212 (for non-DOD acquisitions), the Government's rights in the Software, including its rights to use, modify, reproduce, release, perform, display or disclose the Software or Documentation, will be subject in all respects to the commercial license rights and restrictions provided in this Agreement. 14. Term and Termination. Either party may terminate this Agreement at any time with notice. Upon any termination of this Agreement, Google will stop providing, and You will stop accessing the Service. Additionally, if Your Account and/or Properties are terminated, You will (i) delete all copies of the GAMC from all Properties and/or (ii) suspend any and all use of the SDKs within 3 business days of such termination. In the event of any termination (a) You will not be entitled to any refunds of any usage fees or any other fees, and (b) any outstanding balance for Service rendered through the date of termination will be immediately due and payable in full and (c) all of Your historical Report data will no longer be available to You. 15. Modifications to Terms of Service and Other Policies. Google may modify these terms or any additional terms that apply to the Service to, for example, reflect changes to the law or changes to the Service. You should look at the terms regularly. Google will post notice of modifications to these terms at https://www.google.com/analytics/terms/, the Google Analytics Policies at www.google.com/analytics/policies/, or other policies referenced in these terms at the applicable URL for such policies. Changes will not apply retroactively and will become effective no sooner than 14 days after they are posted. If You do not agree to the modified terms for the Service, You should discontinue Your use Google Analytics. No amendment to or modification of this Agreement will be binding unless (i) in writing and signed by a duly authorized representative of Google, (ii) You accept updated terms online, or (iii) You continue to use the Service after Google has posted updates to the Agreement or to any policy governing the Service. 16. Miscellaneous, Applicable Law and Venue. Google will be excused from performance in this Agreement to the extent that performance is prevented, delayed or obstructed by causes beyond its reasonable control. This Agreement (including any amendment agreed upon by the parties in writing) represents the complete agreement between You and Google concerning its subject matter, and supersedes all prior agreements and representations between the parties. If any provision of this Agreement is held to be unenforceable for any reason, such provision will be reformed to the extent necessary to make it enforceable to the maximum extent permissible so as to effect the intent of the parties, and the remainder of this Agreement will continue in full force and effect. This Agreement will be governed by and construed under the laws of the state of California without reference to its conflict of law principles. In the event of any conflicts between foreign law, rules, and regulations, and California law, rules, and regulations, California law, rules and regulations will prevail and govern. Each party agrees to submit to the exclusive and personal jurisdiction of the courts located in Santa Clara County, California. The United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act do not apply to this Agreement. The Software is controlled by U.S. Export Regulations, and it may be not be exported to or used by embargoed countries or individuals. Any notices to Google must be sent to: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, with a copy to Legal Department, via first class or air mail or overnight courier, and are deemed given upon receipt. A waiver of any default is not a waiver of any subsequent default. You may not assign or otherwise transfer any of Your rights in this Agreement without Google's prior written consent, and any such attempt is void. The relationship between Google and You is not one of a legal partnership relationship, but is one of independent contractors. This Agreement will be binding upon and inure to the benefit of the respective successors and assigns of the parties hereto. The following sections of this Agreement will survive any termination thereof: 1, 4, 5, 6 (except the last two sentences), 7, 8, 9, 10, 11, 12, 14, 16, and 17. 17. Google Analytics for Firebase. If You link a Property to Firebase (“Firebase Linkage”) as part of using the Service, the following terms, in addition to Sections 1-16 above, will also apply to You, and will also govern Your use of the Service, including with respect to Your use of Firebase Linkage. Other than as modified below, all other terms will stay the same and continue to apply. In the event of a conflict between this Section 17 and Sections 1-16 above, the terms in Section 17 will govern and control solely with respect to Your use of the Firebase Linkage. The following definition in Section 1 is modified as follows: "Hit" means a collection of interactions that results in data being sent to the Service and processed. Examples of Hits may include page view hits and ecommerce hits. A Hit can be a call to the Service by various libraries, but does not have to be so (e.g., a Hit can be delivered to the Service by other Google Analytics-supported protocols and mechanisms made available by the Service to You). For the sake of clarity, a Hit does not include certain events whose collection reflects interactions with certain Properties capable of supporting multiple data streams, and which may include screen views and custom events (the collection of events, an “Enhanced Packet”). The following sentence is added to the end of Section 7 as follows: If You link a Property to a Firebase project (“Firebase Linkage”) (i) certain data from Your Property, including Customer Data, may be made accessible within or to any other entity or personnel according to permissions set in Firebase and (ii) that Property may have certain Service settings modified by authorized personnel of Firebase (notwithstanding the settings You may have designated for that Property within the Service). Last Updated June 17, 2019 Follow us About Google Marketing Platform Overview For Small Businesses For Enterprise Learning & support Support Blog Analytics Academy Skillshop Google Primer Developers & partners Google Marketing Platform Partners Google Measurement Partners Analytics for developers Tag Manager for developers Surveys for developers Campaign Manager 360 for developers Related products Google Ads Google AdSense Google Ad Manager Google Cloud Firebase More from Google Think with Google Business Solutions Google Workspace PrivacyTermsAbout GoogleGoogle Products Help

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Business and performance KPIs drawn from game analytics using a large dataset

A 2019 sales analytics report for UT Mart featuring visual insights into monthly trends, category performance, geographic sales, and profitability. Includes dashboards, key metrics, and business intelligence for data-driven decision-making.

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🏋️‍♂️ Fitness Analytical Dashboard – A Power BI dashboard that combines fitness tracking (BMI, calorie insights, workout engagement) with business analytics (revenue, profit, memberships, retention). Designed for gyms and trainers to make data-driven decisions and improve both health outcomes and business performance.

This project was completed with the intention of helping Tesla stock investors better understand how to make decisions where the stock market is very volatile by training different models through historical and social media data analytics. Behavioral economics shows that public emotions can profoundly affect individual behavior and decision making. In order for investors to utilize it, business analysts must understand the behaviors and attitudes of the public within the finance context. Nowadays, social media perfectly tracked by data reflects the public emotions and sentiment about stock movement. Also, tremendous stock marketing news can be used to capture a trend of stock movement. The fundamental trading and decision making for main techniques rely on expert training and prediction. This article concentrated on tweets and stock news, and I applied sentiment analysis and machine learning models, especially, XGBoost to tweets and news extracted from Elon Musk tweets, Nasdaq and New York Times News about Tesla. Only by understanding the values and priorities of the public sentiment of Tesla stock will investors be able to make significant decisions. In addition, I conducted two models- ARIMA and RNN(LSTM) in forecasting the Tesla stock price. I compare their results with the prediction performances of the classical ARIMA and RNN.

In recent days, Social Media usage has been increased drastically. Especially, Instagram is one of the top platforms for visual content sharing. In this study, we are inferring the behaviour for the Big Five personality traits through the Instagram data. For this analysis, we are using the Shared Images, Content of the posts and Key Performance Indicators for each post. As part of Image analysis, we take the HSV (Hue, Saturation, and Value) color space for images and deduce the relationship between the characteristics of the users and color patterns. Usually, people will adjust the appearance of the images and then post it. So this assessment helps to understand the type of filters & colors is opting by each personality. From the Linguistic information, we intended to gather the significant unigram/bigram words for each personality and trace influence over the other characteristics. The investigation is ap-proached by implementing the different categorical algorithm and validating the model accuracy. Fi-nally, with the help of metrics, we could understand the activeness & social interaction for each per-sonality traits. The regression model is used to extract Features from the quantitative data. Thus, this paper will give the depth of information about actions & pattern of thinking of each personality and correlation between the Instagram user’s data and characteristics. This information could be used in different domains. Commonly, this kind of analytics helps to target the correct users when setting business campaigns.

Complete low cost end-to-end Business Intelligence project covering all stages from data extraction to high-performance analytics through Data Warehouse, OLAP Cubes, Power BI dashboards, and SSRS reports.

Mobalpa E-commerce is a platform developed to streamline online sales and inventory management, offering seamless customer experience and real-time sales analytics to optimize business performance.

This API provides advanced business analytics capabilities for company data, offering 10 core analytical functions to transform raw business data into actionable insights. The system is built with Python and Flask, designed for reliability, scalability, and performance.

A data analytics project using Python and Jupyter that explores and visualizes sales performance. Includes data cleaning, trend analysis, and meaningful business insights with charts and reports. Ideal for showcasing real-world data analysis skills.

MarketIQ is a full-stack Streamlit + SQL + Prophet dashboard for real-time business intelligence. It transforms raw sales data into KPIs, trend analytics, and six-month forecasts. With SQL-driven insights, dynamic filtering, and exportable reports, MarketIQ helps analysts visualize growth and predict performance instantly.

Business Problem IBM HR Analytics Employee Attrition & Performance. Predict attrition of your valuable employees. Attrition is a problem that impacts all businesses, irrespective of geography, industry and size of the company. Employee attrition leads to significant costs for a business, including the cost of business disruption, hiring new staff and training new staff. As such, there is great business interest in understanding the drivers of, and minimizing staff attrition. In this context, the use of classification models to predict if an employee is likely to quit could greatly increase the HR’s ability to intervene on time and remedy the situation to prevent attrition. While this model can be routinely run to identify employees who are most likely to quit, the key driver of success would be the human element of reaching out the employee, understanding the current situation of the employee and taking action to remedy controllable factors that can prevent attrition of the employee. This data set presents an employee survey from IBM, indicating if there is attrition or not. The data set contains approximately 1500 entries. Given the limited size of the data set, the model should only be expected to provide modest improvement in indentification of attrition vs a random allocation of probability of attrition. While some level of attrition in a company is inevitable, minimizing it and being prepared for the cases that cannot be helped will significantly help improve the operations of most businesses. As a future development, with a sufficiently large data set, it would be used to run a segmentation on employees, to develop certain “at risk” categories of employees. This could generate new insights for the business on what drives attrition, insights that cannot be generated by merely informational interviews with employees. Uncover the factors that lead to employee attrition and explore important questions such as ‘show me a breakdown of distance from home by job role and attrition’ or ‘compare average monthly income by education and attrition’. This is a fictional data set created by IBM data scientists. Education 1 'Below College' 2 'College' 3 'Bachelor' 4 'Master' 5 'Doctor' EnvironmentSatisfaction 1 'Low' 2 'Medium' 3 'High' 4 'Very High' JobInvolvement 1 'Low' 2 'Medium' 3 'High' 4 'Very High' JobSatisfaction 1 'Low' 2 'Medium' 3 'High' 4 'Very High' PerformanceRating 1 'Low' 2 'Good' 3 'Excellent' 4 'Outstanding' RelationshipSatisfaction 1 'Low' 2 'Medium' 3 'High' 4 'Very High' WorkLifeBalance 1 'Bad' 2 'Good' 3 'Better' 4 'Best' IBM HR Analytics Employee Attrition & Performance Predict attrition of your valuable employees IBM HR Analytics Employee Attrition & Performance IBM HR Analytics Employee Attrition & Performance

The Requirement of a Business Problem is to develop a predictive model to Analyse and to Predict the WorkForce Analytics of Private Organization to improve the company's performance using Classification Analysis with Python.

This project demonstrates churn analysis for telecom industries. Mobile carriers are first priority to monetize rich supplies of customer information—while being mindful of legal and privacy issues. When data assets are transformed into new revenue streams, next-generation analytics will become integral to high performance. The aim of churn analysis is to identify customers who are about to transfer their business to a competitor.

BasaltCRM: A high-performance, enterprise-grade CRM and outreach engine. Built on Next.js 16, TypeScript, Shadcn/ui, and Prisma. Features AI-powered lead discovery, intelligent ICP scoring, multi-channel communication (Voice/SMS/Email), and real-time business analytics.

PHP Keyword Tracking tool integrates PHP programming with a powerful SEO API, enabling businesses to monitor keyword rankings seamlessly. It offers real-time insights into SERP positions, aiding effortless SEO performance tracking and strategy refinement. With intuitive interfaces and precise analytics, it optimizes online visibility

AdventureWorks is a fictitious multinational manufacturing company. The data set used for this report is from the AdventureWorks2014 version. The goal of this project is to demonstrate how building powerful and beautiful (I hope :)) reports in Power BI by following the data visualization best practices and the data modelling patterns, showing the awesome features of Power BI like Report Page Tooltip, Calculated Groups, Forecasting, What-If parameters, Time Intelligence Functions, complex DAX code, custom charts and how it is easy to integrate Power BI with Python/R script in order to build machine learning models and so creating advanced and predictive analytics reports. Reports Pages are as follow: - P&L Overview: Profit & Loss Report, in which I analyzed the economic status of the company from the point of view of Revenues and Expenditures. In this report page I compared the trend of actual amount and budget amount, unfortunately for 2011 year only (missing data for other years). You can notice the powerful feature of “report page tooltip” in this page, by hovering over the bar charts. - Internet Sales Overview: in this report page I analyzed the sales of products to customers via Internet. You can notice the forecasting feature of Power BI and the use of what-if parameters in order to build advanced analytics reports. Also I made use of calculated groups (for further info about visit https://www.sqlbi.com/articles/introducing-calculation-groups/). - Reseller Sales Overview: similar to the previous one, but this time the focus is on the sales of products to resellers. Things to notice in this report page are the comparison of current sales vs last year sales, the comparison of actual sales amount vs budget/quota sales amount, and the running total and moving/running average charts. - Product Inventory Overview: inventory management analysis of the company. I analyzed the current stock on hold vs the recent sales revenue, showing the value of current stock, the current units in stock and the stock ratio. - Products Overview: in this report page I analyzed the products by category, color, size, “ABC” class too. Two very interesting and powerful things to notice: the basket analysis using DAX and the basket/association rules analysis using R script and apriori machine learning model. I made use of the custom chart called “Network Chart” to represent the association rules between products. Through the basket analysis the user could know which product is likely to be bought with another one. - Customers Overview: customer analysis by age group, location, status, and so on. The customer could be classified as “Bike Buyer” and “Non Bike Buyer”. So I decided to build a machine learning model (in this case I used XGBoost algorithm in Python) in order to predict if a (new) customer would be a bike buyer or not. The model has a prediction accuracy of about 84% which it is not bad. - Employees Overview: employee analysis by sales location, title, age. Thing to notice is the ribbon chart through which I can analyze the performance of employees over time. - Reseller Overview: analysis of the performance of the resellers. Important dimensions to analyze are the business type, the product line, the reseller location.

DIGITAL MARKETING BY SARA ATIQ INTRODUCTION “It is a marketing technique that involves usage of digital mediums such as internet & wireless for creating awareness, consideration, purchase & loyalty for a brand product or a service". It is the term used to describe any marketing efforts that place on the internet or a digital device. It has different channels that enable the business to entice their customer into buying their product & services. Philip Kotler is considered the father of digital marketing who is the author of 60 marketing books and provides us important lessons that can be applied to our digital strategy. Before digital marketing, we have Traditional marketing, which is a conventional mode of marketing that helps to reach out to the semi-targeted audience with various offline advertising & promotion modes. CONSTITUENT OF DIGITAL MARKETING TRAFFIC ACQUISITION CHANNELS SEARCH ENGINE MARKETING(SEM): It is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERP) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine result pages to enhance pay per click. SOCIAL MEDIA MARKETING: Social media marketing involves the use of social media platforms to connect with the audience to build your brand, increase sales & drive website traffic. It also allows to publish great content on social media platforms & run social media advertisements. Major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. EMAIL MARKETING: It is an act of sending a commercial message particularly to a group of people, using email. It involves using emails to send advertisements, request business, or sales, or donations. It usually refers to sending email to enhance a merchant's relationship with a current or previous customer, encouraging customer loyalty, acquiring new customers, or convincing new customers to purchase something immediately. DISPLAY ADVERTISING: It is an online form of advertising in which a company's Ads appear on third-party sites or appear on the search engine result page such as publishers or social networks. This advertisement can increase the website page view of a company from most types of customers except the non-unauthenticated visitor who visits the site before. The main purpose of display advertising is to support brand awareness and it also helps to increase the purchase, intention of the consumers. AFFILIATE MARKETING: It is a type of performance-based marketing in which a business reward one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts. The internet has increased the prominence of affiliate marketing. Amazon popularized the practice by creating the affiliate marketing program whereby the website and bloggers put the link to the Amazon page for a reviewed product to receive an advertising fee when a purchase is made. So, it is essentially a pay-for-performance marketing program where the act of selling is outsourced across a vast network. SUPPORTING CHANNELS MOBILE MARKETING: Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, or other mobile devices via websites, email, social media, and Apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email to pay per click (PPC), search engine optimization (SEO)content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. mobile marketing can do wonders to drive brand value. WEBSITE: Website is the must-have tool for your business as it provides you with a dedicated platform where you can educate your audience about your brands, products, and services. This requires a solid understanding of your target audience and an effective content marketing strategy. Your website is an ideal channel for your content marketing campaigns. Through blogs, posts, and announcements you can provide existing and potential customers with valuable and relevant content to help them solve their pain points. Because websites have multimedia capabilities you can easily distribute different types of content in the form of articles, infographics, and even videos. If your website will have high-quality relevant and insightful content then your website will have increased organic traffic. WEB ANALYTICS: Web analytics is the measurement, collection, analysis, and reporting of internet data for understanding and optimizing web usage. The focus of web analytics is to understand the users of a site, their behavior, and their activities. The study of online user behavior and activities generate valuable marketing intelligence and provide - Performance measures of the website against the target. Insight on user behaviors and needs, and how the sight meets those needs. Optimization ability to make modifications to improve the website based on the result. Web analytics tools offer hundreds of metrics. all of them are interesting but only a few would be useful for measuring website performance. PROCESS FRAMEWORK OF DIGITAL MARKETING The framework of digital marketing is based on the 4 main objectives of digital marketing. 1.awareness 3. purchase 2.consideration 4. loyalty Loyalty Buyer -> loyal customer Purchase Interested -> buyer Awareness Unaware -> aware Consideration Aware -> interested

بسم الله الرحمن الرحيم C.V. NAME: SHA'BAN YOUSEF MOHAMMAD ELQASASS TELE PHONE NO. : 0799455189 NATIONALITY: JORDANIAN ADDRESS: JORDAN-AMMAN E-MAIL: SHBNQ422@YAHOO.COM WWW.SHAABANALQASSAS.COM CERTIFICATES: • HIGHER DIPLOMA IN INFORMATION TECHNOLOGY ( THE UNIVERSITY OF JORDAN) • B.CS IN CHEMISTRY AND COMPUTER FROM YARMOUK UNIVERSITY JORDAN • MCAD.NET (MICROSOFT CERTIFIED APPLICATION DEVELOPER 2003) • ADO.NET; ASP.NET ; MVC :LINQ :VB.NET : C# • MS SQL SERVER DATABASE 2005-2008-2012-2014 • ACCESSING DATA WITH MICROSOFT .NET FRAMEWORK 4 CERTIFICATE -MICROSOFT • JOOMLA WEBSITES DEVELOPER • PHP; MYSQL DATABASE; • MICROSOFT CERTIFIED TECHNOLOGY SPECIALIST (MCTS 2013) • CERTIFICATE DEVELOPING DATA ACCESS SOLUTIONS- MICROSOFT • CERTIFICATE DEVELOPING WEB APPLICATIONS – MICROSOFT • CERTIFICATE ADMIN TEAM FOUNDATION SERVER – MICROSOFT • CERTIFICATE DEVELOPING SILVERLIGHT – MICROSOFT • OFFICIAL TRANING IN ARCGIS 10.1 (I) – BY ESRI • OFFICIAL TRANING IN ARCGIS 10.1 ( II) – BY ESRI • OFFICIAL TRANING IN ARCGIS 10.1 ( III) performing analysis – BY ESRI • OFFICIAL TRANING IN ARCGIS 10.1 ( BUILDING GEODATABASE) – BY ESRI • OFFICIAL TRANING IN IMPLEMENTING VERSIONED WORKFLOWS IN A MULTIUSER GEODATABASE – BY ESRI • OFFICIAL TRANING IN ARCGIS 10.1 ( BUILDING WEB APPLICATION USING THE ARCGIS API ) – BY ESRI • OFFICIAL TRANING IN ARCGIS 10.1 ( INTRODUCTION TO ARCGIS SERVER) – BY ESRI • OFFICIAL TRANING IN ARCGIS 10.1 (CONFIGURING & MANAGING THE MULTIUSER GEODATABASE (SDE)) – BY ESRI • CERTIFICATE MAINTAINING MICROSOFT SQL SERVER DATABASE-MICROSOFT • CERTIFICATE IMPLEMENTING MICROSOFT SQL SERVER DATABASE REPORTING SERVICES- MICROSOFT • CERTIFICATE SHAREPOINT SERVER ADMINISTRATION- MICROSOFT • CERTIFICATE SHAREPOINT SERVER DEVELOPMENT- MICROSOFT • BUSINESS INTELLIGENCE TOOLS :DATA ANALYSIS SERVICES, DATA TRANSFORMATION SERVICES (DTS), DATA MIGRATION SERVICES, ETL (EXTRACT, TRANSFORM, AND LOAD) SERVICES, • ONLINE ANALYTICAL PROCESSING (OLAP) AND DATA-MINING TOOLS • CERTIFICATE WRITING QUERIES USING MICROSOFT SQL SERVER TRANSACT SQL –MICROSOFT • CERTIFICATE IMPLEMENTING AND MAINTAINING MICROSOFT SQL SERVER ANALYSIS SERVICES –MICROSOFT • CERTIFICATE IMPLEMENTING AND MAINTAINING MICROSOFT SQL SERVER INTEGRATION SERVICES –MICROSOFT • CERTIFICATE ADMINISTERING TEAM FOUNDATION SERVER • SYSTEM ADMINISTRATOR • Adobe program (graphics & design) • MS - SQL SERVER REPORTING SERVICE-OLAP-BI • SPSS ADVANCED TRAINING • ICDL CERTIFICATE • GEOMEDIA PROFESSIONAL GIS • GEOMEDIA WEBMAP GIS • GEOMEDIA TRANSPORTAION GIS • INTEL CERTIFICATE FUTURE FOR LEARNING • A+ COMPUTER MAINTENANCE (HARDWARE & SOFTWARE) • NETWORK + • SPECIALIZED COURSE IN METHODS OF CALCULATING THE RATE OF POPULATION GROWTH / DEPARTMENT OF STATISTICS • COURSE COMPLETION DEMOGRAPHIC / DEPARTMENT OF STATISTICS • SPECIALIZED COURSE IN THE MEASUREMENT OF IMMIGRATION / DEPARTMENT OF STATISTICS. • Develop GIS websites using GIS SILVERLIGHT asp.net technology. • Develop GIS websites using GIS flex technology. • Certificate projection methods and simulation models-UNESCO • Specialized course in fertility / Department of Statistics. • Specialized course in the measurement of levels and patterns of DEATH / DEPARTMENT OF STATISTICS • COURSE CODE POPULATION PROJECTIONS / DEPARTMENT OF STATISTICS • SPECIALIZED COURSE IN THE PREPARATION OF PROJECTIONS IN CRISES AND STRATEGIC PLANNING - UNESCO • WEB DESIGN USING DREAM WAVER • ASSOCIATE REGIONAL WORKSHOP ON EDUCATION STATISTICS - UNESCO INSTITUTE FOR STATISTICS • USING SPSS PROGRAM • ADVANCED COURSE IN STRATEGIC PLANNING AND THE PREPARATION OF INDICATORS • ADVANCED COURSE IN-DEPTH DEMOGRAPHIC ANALYSIS (U.S.BUREAU OF CENSUS) • ADVANCED COURSE IN POPULATION PROJECTIONS (U.S.BUREAU OF CENSUS) • EMIS EDUCATIONAL MANAGEMENT INFORMATION SYSTEM EXPERIENCES: • HEAD OF EMIS AND GIS DIVISION ) EDUCATIONAL MANAGEMENT INFORMATION SYSTEM( • HEAD OF PLANNING AND STATISTICS DIVISION • SUPERVISOR IN THE STATISTICS OF THE POPULATION IN THE KINGDOM IN 2004 AND DESIGNED STATISTICAL SOFTWARE.PARTICIPANT IN THE DEVELOPMENT OF DATABASES AND SOFTWARE EDUCATIONAL INDICATORS SIDE WITH GIS MAPS OF SCHOOL • TEAM LEADER IN DEVELOPMENT OF INFORMATION SYSTEM PROJECT ERSP • TEAM LEADER IN DEVELOPMENT OF INFORMATION SYSTEM PROJECT OPENEMIS • PARTICIPANT IN THE DEVELOPMENT OF DATABASES AND SOFTWARE STATISTICAL INFORMATION AND SURVEY FOR SCHOOL FOOD.. UNITED NATIONS WORLD FOOD PROGRAMME (WFP) • PARTICIPANT IN THE DEVELOPMENT OF DATABASES AND SOFTWARE STATISTICAL INFORMATION EMIS-EDUWAVE. • DEVELOP AND MANAGE IMPLEMENTATION OF PROJECT COMMUNICATION STRATEGIES AND COORDINATE CHANGE MANAGEMENT. • NATIONAL COORDINATOR OF THE EDUCATION INDICATORS WEI "WORLD EDUCATION INDICATOR" -UNESCO • DATABASE SPECIALISTS OF PARLIAMENTARY ELECTIONS • DATABASE ADMINISTRATION • DATABASE DESIGN, IMPLEMENTATION, TRANSACTION PROCESSING, REFERENTIAL INTEGRITY, PERFORMANCE TUNING AND MONITORING WITH AN EMPHASIS IN MS SQL. • MONITOR, REVIEW, AND VERIFY BACKUPS, RECOVERY, AND DISASTER RECOVERY PROCESSES. • CONTROL AND MONITOR USER ACCESS TO DATABASES AND MAINTAIN DATABASE SECURITY. • TROUBLESHOOT JOB FAILURES, PERFORMANCE ISSUES, DATABASE INTERGRITY, ETC. • MONITOR ALERTS AND TAKE CORRECTIVE ACTION OR ESCALATE ISSUES. • RESOLVE DATABASE REQUESTS AND ISSUES. • PERFORM DATABASE TUNING FOR OPTIMAL PERFORMANCE. • WORK CLOSELY WITH DEVELOPMENT AND NETWORK TEAMS ON RESOLVING ISSUES. • MAINTAIN DOCUMENTATION OF SYSTEMS AND STANDARD OPERATING POLICIES AND PROCEDURES. • ASSOCIATE IN THE DEVELOPMENT OF PARLIAMENTARY ELECTIONS SCHEDULES FOLLOW-UP AND THE RESULTS. • PARTICIPANTS IN THE INFORMATION SYSTEMS INTEGRATION PROJECT IN THE MINISTRY OF EDUCATION. • PARTICIPANT IN THE DEVELOPMENT OF DATABASES AND APPLICATION FOR SYRIAN REFUGEES CRISIS INFORMATION SYSTEM • PARTICIPANT IN THE LAMP (LITERACY ASSESSMENT AND MONITORING PROGRAM) –UNESCO • PARTICIPANT IN THE OUT OF SCHOOL CHILDREN STUDY – WITH UNICEF AND UNESCO • PARTICIPANT IN THE DEVELOPMENT OF THE DIRECTORATE AND THE SCHOOL (SDDP), • PARTICIPANT IN WORKSHOP FOR CHANGE MANAGEMENT –USAID • PARTICIPANT IN WORKSHOP FOR STATISTICAL INFORMATION –UNESCO &ALECSO- TUNIS • PARTICIPANT IN WORKSHOP FOR MONITORING AND EVALUATION -USAID • DESIGN AND CONSTRUCTION OF APPROPRIATE EDUCATIONAL POLICIES. • ADVANCED COURSE IN LEADERSHIP IN STRATEGIC COMMUNICATION • ADVANCED COURSE IN USING SPSS FOR DATA ANALYSIS • ADVANCED COURSE IN USING SPSS FOR DEMOGRAPHIC HEALTH SURVEYS • DESIGNER STATISTICAL SOFTWARE ESPECIALLY IN THE CAMPAIGN PROVIDES YALA MAY IN AMMAN IN 2009. • WEB SITE DEVELOPER AND DESIGN • PREPARE AND PARTICIPATE IN WORKSHOPS, INTERNATIONAL INDICATORS AND STRATEGIC PLANNING AND THE USE OF SOFTWARE AND DEVELOPMENT • PROGRAMMER IN PLANNING DIVISION SINCE 1/2004 • TEACHER FOR COMPUTER AND CHEMISTRY FROM 8/1995 • TRAINER FOR VISUAL BASIC.NET ADO.NET ASP.NET AND ICDL CERTIFICATE الاسم: شعبان يوسف محمد القصاص هاتف: 0799455189 فاكس :5666492 الجنسية: أردني العنوان: الأردن -عمان البريد الالكتروني: SHBNQ422@YAHOO.COM WWW.SHAABANALQASSAS.COM المؤهل العلمي: دبلوم عالي في تكنولوجيا المعلومات الجامعة الأردنية بكالوريوس كيمياء و حاسوب من جامعة اليرموك الأردنية عام 1993 شهادة مطور برمجيات ميكروسوفت من شركة ميكروسوفت العالمية ( MCAD .NET ) MS SQL server DATABASE 2005-2008-2012-2014 /ASP.NET/ ADO.NET/ VB.net C#: MVC : LINQ PHP ; MYSQL DATABASE دورة "أخصائي تكنولوجيا معتمد من مايكروسوفتMCTS MS - SQL SERVER REPORTING SERVICE –OLAP-BI MS ANALYSIS SERVICE System administrator Joomla website developer شهادةNETWORK + الدولية في شبكات الحاسوب شهادة التعليم للمستقبل INTEL لحوسبة التعليم شهادةA+ الدولية في صيانة الحاسوب شهادة نظم إدارة المعلومات التربوية EMIS وشهادة الخرائط الجغرافية GIS تدريب متخصص ArcGIS10.1 (I) شركة ESRI العالمية تدريب متخصص ArcGIS10.1 (II) شركة ESRI العالمية تدريب متخصص ArcGIS10.1 (III) performing analysis شركة ESRI العالمية تدريب متخصص ArcGIS10.1 (building geodatabase) شركة ESRI العالمية تدريب متخصص SharePoint إدارة وتطوير GEOMEDIA PROFESSIONAL GIS GEOMEDIA WEBMAP GIS GEOMEDIA TRANSPORTAION GIS دورة استخدام برمجيات المؤشرات والتحليل الاحصائي devinfo spectrum -- دورة متخصصة في اساليب حساب معدل النمو السكاني / دائرة الاحصاءات العامة دورة متخصصة في الاستكمال الديمغرافي / دائرة الاحصاءات العامة دورة متخصصة في قياس الهجرة / دائرة الاحصاءات العامة دورة متخصصة في الخصوبة / دائرة الاحصاءات العامة دورة متخصصة في قياس مستويات وانماط الوفاة / دائرة الاحصاءات العامة دورة متخصصة في برمجية الاسقاطات السكانية / دائرة الاحصاءات العامة Adobe program (graphics & design) تصميم مواقع الانترنت باستخدام Dream Waver استخدام برمجية SPSS في التحليل الاحصائي دورة متقدمة في التخطيط الاستراتيجي واعداد المؤشرات دورة متخصصة في اعداد الاسقاطات في الازمات والتخطيط الاستراتيجي - يونيسكو دورة متقدمة في التحليل الديمغرافي المعمق U.S.BUREAU OF CENSUS دورة متقدمة في الاسقاطات السكانية U.S.BUREAU OF CENSUS الخبرات: • رئيس قسم نظام إدارة المعلومات التربوية EMIS والخرائط GIS في وزارة التربية • رئيس قسم التخطيط والاحصاء التربوي في وزارة التربية والتعليم من تاريخ 2006 . • اعداد والمشاركة في ورش المؤشرات الدولية والتخطيط الاستراتيجي واستخدام برمجياتها وتطويرها • مشرف في الاحصاءات العامة للسكان في المملكة للعام 2004 ومصمم برمجيات احصائية. • تطوير مواقع انترنت الجغرافية باستخدام تقنية GIS SILVERLIGHT asp.net • تطوير مواقع انترنت الجغرافية باستخدام تقنية GIS flex • اخصائي قواعد بيانات في الهيئة المستقلة للانتخاب –الأردن • مدير فريق تطوير نظام إدارة المعلومات التربوي والمؤشرات التربية ERSP • مدير فريق تطوير نظام إدارة المعلومات التربوي والمؤشرات التربية OpenEMIS • مشارك في تطوير قواعد بيانات و معلومات الطلبة اللاجئين السوريين • مشارك في ورشة عمل في إدارة التغيير – USIAD • مشارك في ورشة عمل في المتابعة والتقييم - USIAD • مشارك في تطوير قواعد بيانات و برمجيات المؤشرات التربوية باستخدام الخرائط المدرسية GIS • مشارك في الانتخابات النيابية تطوير جداول المتابعة واصدار النتائج. • مشارك في تطوير قواعد بيانات وبرمجيات المعلومات الاحصائية EMIS-Eduwave • مشارك في مشروع تطوير المديرية والمدرسة (SDDP) ورسم وبناء السياسات التربوية . • مشارك في مشروع تكامل انظمة المعلومات في وزارة التربية والتعليم • مشارك في مشروع احصائيات معرفة القراءة والكتابة برنامج تقييم وتتبع مستويات القرائية LAMP • دورة متقدمة في القيادة في استراتيجية الاتصال . جامعة ميتشغان الامريكية • المنسق الوطني لمؤشرات التعليم WEI "World Education Indicator " -UNESCO • مشارك في ورشة عمل الاقليمية حول احصاءات التعليم – معهد اليونسكو للاحصاء • مصمم برمجيات احصائية خاصة في حملة يالا نوفر مي في عمان للعام 2009 • مطور ومصمم مواقع انترنت • مبرمج في قسم التخطيط في مديرية التربية والتعليم .تطوير برامج الحاسوب لحوسبة أعمال القسم من تاريخ 2004 • مدرس لمادتي الكيمياء والحاسوب للمرحلة الثانوية والأساسية من تاريخ 1995 • مدرب لبرمجية visual basic .net asp.net ado.net من تاريخ 2004 • مدرب لشهادة الحاسوب الدولية ICDL)) من تاريخ 2001

Final project for the Database Systems course at T.A. Marryshow Community College. A comprehensive MySQL database management system for a Grenadian tour company, featuring tour scheduling, guide certifications, client bookings, and performance analytics with full normalization and business intelligence reporting.

Nexus News Network (NNN Rwanda)* is a digital news platform designed to provide timely, Display categorized news (Politics, Business, Culture, Sports, etc.) Admin Dashboard for posting and editing content Fully responsive design for desktop and mobile Search and filter functionality , Analytics for performance and traffic (future plan)

This challenge is the capstone project of the Summer Analytics, a primer course on Data Science, conducted by Consulting and Analytics Club of IIT Guwahati in the summers. The dataset is provided by DeltaX is the pioneering cross-channel digital advertising platform. The cloud-based platform leverages big data, user behavior, and machine learning algorithms to improve performance across the business funnel of advertisers. Problem Statement Let's take a case where an advertiser on the platform (DeltaX) would like to estimate the performance of their campaign in the future. Imagine it is the first day of March and you are given the past performance data of ads between 1st August to 28th Feb. You are now tasked to predict an ad's future performance (revenue) between March 1st and March 15th. Well, it is now time for you to put on your problem-solving hats and start playing with the data provided under the "data" section.

According to Digital Marketing study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity then do it. But here’s the thing if you don’t have a plan in place how you can expect to grow and innovate your growth, to measure meaningful results and to learn from past mistakes? It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch in the growth. We’ve selected the most important steps that will help you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line. Define your business’ overall mission/objective first your digital marketing mission must fit into your grand plan or at least a proper one. Get specific with your KPIs by identifying the figures you will be held accountable for achieving them right. Get realistic with your KPIs by analysing your previous digital marketing efforts first this will ensure you aim for a positive increase on your current results you have, while helping you to avoid setting you expectations too high don’t do that. Identify a method that will help you measure each of your KPIs for example, will you use Google Analytics to measure your conversions, your individual social media analytics to track engagement or a tool like BuzzSumo to assess the success of your content marketing, right? Before you begin planning your KPIs find out which metrics matter most to your business. You don’t have to and you shouldn’t go into the planning period in the dark. Analysing your digital marketing strategy’s past success and failures can help focus on what part to look after and on what setting will be best KPIs for your business. You, therefore, might want to complete step one and two together for fast result. Choose a time the period you’d like to analyse it’s best to set this time period as the same length of time you plan for your new marketing strategy for example decide on whether you’re going to analyse the previous year, quarter or monthly analysis. Don’t let those planning takes away from the people you’re trying to reach. You already know who your audience is at least we hope you do but sometimes they’re the first thing a digital marketer can forget amidst the KPI setting, budget fretting and channel selection. You’re not going to make this mistake not this time. Instead, you’re going to put your audience at the heart of your digital marketing strategy and cater to their emotional needs and satisfy their deepest desires. How? Through the creation of well fleshed out and well thought out personas will be great. Three things are important for identifying your means these are your budget, your digital channels and your team that will work. It is important to take stock of all of your resources before deciding on what else you might need for the next period and be prepared. For example, now is the perfect time for creating an audit of your existing social media marketing specialist India and to decide whether you’re going to outsource specific sections of your digital marketing and whether you need to set a budget aside for a new hire or two. ‘Create a plan and don’t stick to it? But, but, what do you mean?’ Before the panic sets into the most organised way let me explain your plan is never going to be perfect from the outset. Not every assumption you make is going to be correct. And although you’ve taken every care to craft a carefully constructed plan based on a set of insightful assumptions and analysis you still can’t predict exactly how your customers will behave. It is, therefore, essential to continuously measure and monitor the performance of your digital marketing strategy and to change elements where your social media marketing strategy is needed.