Customer Segmentation & CLV Engine

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Consumer360 is an end-to-end retail analytics project designed to analyze customer behavior, identify high-value segments, and detect churn risk using RFM analysis. The project integrates SQL, Python, and Power BI with automation to deliver actionable business insights.

Retail Analytics: Customer Segmentation & Lifetime Value Engine (Consumer360) is a data-driven solution that uses RFM analysis, CLV prediction, and churn modeling to identify high-value and at-risk customers. It enables targeted marketing, improves retention, reduces churn, and optimizes revenue through actionable dashboards and business insights.