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A curated list of awesome marketing science resources including geo incrementality testing, media mix models, multi-touch attribution, causal inference, and more from shakostats.com . Star ⭐ the repo if it helps you, and feel free to contribute your own favorite resources

Marketing Analytics with Python using Spyder IDE

Spark + Python for Maketing Analytics

To help marketing team in their first email campaign by providing necessary insights using advance SQL queries.

Various coursework for Marketing Analytics course at SMC

# หนังสือ Data Science วิเคราะห์การตลาด ด้วย Python (2567) # (จำหน่ายผ่าน mebmarket, ookbee และ CHULA BOOK)

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Marketing Analytics with Python

This project is a hackathon conducted by Analytics Vidhya, is a market business problem where sales of each store must be predicted.

Some projects on marketing analytics

This project involves analyzing customer reviews using Python, querying data from SQL Server, and creating an interactive Power BI dashboard to visualize key marketing insights.

Questions Regarding Customer Behavior for an online Platform : Understanding User Behavior

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Workshop

Analysing & Visualizing a simple marketing data set to present multiple viewpoints

The Ad Run Performance Insight Dashboard provides a comprehensive view of marketing and advertising campaign performance across various channels. It enables data-driven decision-making by visualizing key ad performance KPIs, identifying high-performing campaigns, optimizing ad spend, and tracking lead conversions in real time.

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Aula7Exercicio

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Excel Powered Marketing Analytics Dashboard.

Project for BigData Discipline - Insper - Computer Engineering Program

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We use a propensity to purchase system to predict customers who are most likely to make a purchase, so that we can personalize communications with them. We can use online predictions to take real-time action based on user behavior on our website, or batch predictions to inform less time-sensitive communications like email.

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Internship Project – Social Media Campaign Performance Tracker using Power BI. Analyzed ad metrics like CTR, CPC and ROI using Facebook/Instagram data. Built interactive dashboards to visualize campaign success and provided actionable insights. #MarketingAnalytics #PowerBI #FutureInterns

This repository documents the journey from identifying a business problem to developing and implementing a solution that transforms marketing data analytics capabilities. The goal is to share our approach, insights and results to inspire and guide similar initiatives.

This Power BI project analyzes data from the loyalty program of Northern Lights Air (NLA), a fictitious airline based in Canada. NLA's goal was to increase loyalty program enrollments through a promotional campaign launched between February and April 2018.

Este repositório reúne exemplos práticos de estratégias de CRM e Growth, com fluxos de automação, segmentação e análise de dados. O objetivo é servir como um **guia prático** (playbook) para profissionais de marketing que querem estruturar jornadas de relacionamento personalizadas.