W3C Strategic Highlights September 2019 This report was prepared for the September 2019 W3C Advisory Committee Meeting (W3C Member link). See the accompanying W3C Fact Sheet — September 2019. For the previous edition, see the April 2019 W3C Strategic Highlights. For future editions of this report, please consult the latest version. A Chinese translation is available. ☰ Contents Introduction Future Web Standards Meeting Industry Needs Web Payments Digital Publishing Media and Entertainment Web & Telecommunications Real-Time Communications (WebRTC) Web & Networks Automotive Web of Things Strengthening the Core of the Web HTML CSS Fonts SVG Audio Performance Web Performance WebAssembly Testing Browser Testing and Tools WebPlatform Tests Web of Data Web for All Security, Privacy, Identity Internationalization (i18n) Web Accessibility Outreach to the world W3C Developer Relations W3C Training Translations W3C Liaisons Introduction This report highlights recent work of enhancement of the existing landscape of the Web platform and innovation for the growth and strength of the Web. 33 working groups and a dozen interest groups enable W3C to pursue its mission through the creation of Web standards, guidelines, and supporting materials. We track the tremendous work done across the Consortium through homogeneous work-spaces in Github which enables better monitoring and management. We are in the middle of a period where we are chartering numerous working groups which demonstrate the rapid degree of change for the Web platform: After 4 years, we are nearly ready to publish a Payment Request API Proposed Recommendation and we need to soon charter follow-on work. In the last year we chartered the Web Payment Security Interest Group. In the last year we chartered the Web Media Working Group with 7 specifications for next generation Media support on the Web. We have Accessibility Guidelines under W3C Member review which includes Silver, a new approach. We have just launched the Decentralized Identifier Working Group which has tremendous potential because Decentralized Identifier (DID) is an identifier that is globally unique, resolveable with high availability, and cryptographically verifiable. We have Privacy IG (PING) under W3C Member review which strengthens our focus on the tradeoff between privacy and function. We have a new CSS charter under W3C Member review which maps the group's work for the next three years. In this period, W3C and the WHATWG have succesfully completed the negotiation of a Memorandum of Understanding rooted in the mutual belief that that having two distinct specifications claiming to be normative is generally harmful for the Web community. The MOU, signed last May, describes how the two organizations are to collaborate on the development of a single authoritative version of the HTML and DOM specifications. W3C subsequently rechartered the HTML Working Group to assist the W3C community in raising issues and proposing solutions for the HTML and DOM specifications, and for the production of W3C Recommendations from WHATWG Review Drafts. As the Web evolves continuously, some groups are looking for ways for specifications to do so as well. So-called "evergreen recommendations" or "living standards" aim to track continuous development (and maintenance) of features, on a feature-by-feature basis, while getting review and patent commitments. We see the maturation and further development of an incredible number of new technologies coming to the Web. Continued progress in many areas demonstrates the vitality of the W3C and the Web community, as the rest of the report illustrates. Future Web Standards W3C has a variety of mechanisms for listening to what the community thinks could become good future Web standards. These include discussions with the Membership, discussions with other standards bodies, the activities of thousands of participants in over 300 community groups, and W3C Workshops. There are lots of good ideas. The W3C strategy team has been identifying promising topics and invites public participation. Future, recent and under consideration Workshops include: Inclusive XR (5-6 November 2019, Seattle, WA, USA) to explore existing and future approaches on making Virtual and Augmented Reality experiences more inclusive, including to people with disabilities; W3C Workshop on Data Models for Transportation (12-13 September 2019, Palo Alto, CA, USA) W3C Workshop on Web Games (27-28 June 2019, Redmond, WA, USA), view report Second W3C Workshop on the Web of Things (3-5 June 2019, Munich, Germany) W3C Workshop on Web Standardization for Graph Data; Creating Bridges: RDF, Property Graph and SQL (4-6 March 2019, Berlin, Germany), view report Web & Machine Learning. The Strategy Funnel documents the staff's exploration of potential new work at various phases: Exploration and Investigation, Incubation and Evaluation, and eventually to the chartering of a new standards group. The Funnel view is a GitHub Project where new area are issues represented by “cards” which move through the columns, usually from left to right. Most cards start in Exploration and move towards Chartering, or move out of the funnel. Public input is welcome at any stage but particularly once Incubation has begun. This helps W3C identify work that is sufficiently incubated to warrant standardization, to review the ecosystem around the work and indicate interest in participating in its standardization, and then to draft a charter that reflects an appropriate scope. Ongoing feedback can speed up the overall standardization process. Since the previous highlights document, W3C has chartered a number of groups, and started discussion on many more: Newly Chartered or Rechartered Web Application Security WG (03-Apr) Web Payment Security IG (17-Apr) Patent and Standards IG (24-Apr) Web Applications WG (14-May) Web & Networks IG (16-May) Media WG (23-May) Media and Entertainment IG (06-Jun) HTML WG (06-Jun) Decentralized Identifier WG (05-Sep) Extended Privacy IG (PING) (30-Sep) Verifiable Claims WG (30-Sep) Service Workers WG (31-Dec) Dataset Exchange WG (31-Dec) Web of Things Working Group (31-Dec) Web Audio Working Group (31-Dec) Proposed charters / Advance Notice Accessibility Guidelines WG Privacy IG (PING) RDF Literal Direction WG Timed Text WG CSS WG Web Authentication WG Closed Internationalization Tag Set IG Meeting Industry Needs Web Payments All Web Payments specifications W3C's payments standards enable a streamlined checkout experience, enabling a consistent user experience across the Web with lower front end development costs for merchants. Users can store and reuse information and more quickly and accurately complete online transactions. The Web Payments Working Group has republished Payment Request API as a Candidate Recommendation, aiming to publish a Proposed Recommendation in the Fall 2019, and is discussing use cases and features for Payment Request after publication of the 1.0 Recommendation. Browser vendors have been finalizing implementation of features added in the past year (view the implementation report). As work continues on the Payment Handler API and its implementation (currently in Chrome and Edge Canary), one focus in 2019 is to increase adoption in other browsers. Recently, Mastercard demonstrated the use of Payment Request API to carry out EMVCo's Secure Remote Commerce (SRC) protocol whose payment method definition is being developed with active participation by Visa, Mastercard, American Express, and Discover. Payment method availability is a key factor in merchant considerations about adopting Payment Request API. The ability to get uniform adoption of a new payment method such as Secure Remote Commerce (SRC) also depends on the availability of the Payment Handler API in browsers, or of proprietary alternatives. Web Monetization, which the Web Payments Working Group will discuss again at its face-to-face meeting in September, can be used to enable micropayments as an alternative revenue stream to advertising. Since the beginning of 2019, Amazon, Brave Software, JCB, Certus Cybersecurity Solutions and Netflix have joined the Web Payments Working Group. In April, W3C launched the Web Payment Security Group to enable W3C, EMVCo, and the FIDO Alliance to collaborate on a vision for Web payment security and interoperability. Participants will define areas of collaboration and identify gaps between existing technical specifications in order to increase compatibility among different technologies, such as: How do SRC, FIDO, and Payment Request relate? The Payment Services Directive 2 (PSD2) regulations in Europe are scheduled to take effect in September 2019. What is the role of EMVCo, W3C, and FIDO technologies, and what is the current state of readiness for the deadline? How can we improve privacy on the Web at the same time as we meet industry requirements regarding user identity? Digital Publishing All Digital Publishing specifications, Publication milestones The Web is the universal publishing platform. Publishing is increasingly impacted by the Web, and the Web increasingly impacts Publishing. Topic of particular interest to Publishing@W3C include typography and layout, accessibility, usability, portability, distribution, archiving, offline access, print on demand, and reliable cross referencing. And the diverse publishing community represented in the groups consist of the traditional "trade" publishers, ebook reading system manufacturers, but also publishers of audio book, scholarly journals or educational materials, library scientists or browser developers. The Publishing Working Group currently concentrates on Audiobooks which lack a comprehensive standard, thus incurring extra costs and time to publish in this booming market. Active development is ongoing on the future standard: Publication Manifest Audiobook profile for Web Publications Lightweight Packaging Format The BD Comics Manga Community Group, the Synchronized Multimedia for Publications Community Group, the Publishing Community Group and a future group on archival, are companions to the working group where specific work is developed and incubated. The Publishing Community Group is a recently launched incubation channel for Publishing@W3C. The goal of the group is to propose, document, and prototype features broadly related to: publications on the Web reading modes and systems and the user experience of publications The EPUB 3 Community Group has successfully completed the revision of EPUB 3.2. The Publishing Business Group fosters ongoing participation by members of the publishing industry and the overall ecosystem in the development of Web infrastructure to better support the needs of the industry. The Business Group serves as an additional conduit to the Publishing Working Group and several Community Groups for feedback between the publishing ecosystem and W3C. The Publishing BG has played a vital role in fostering and advancing the adoption and continued development of EPUB 3. In particular the BG provided critical support to the update of EPUBCheck to validate EPUB content to the new EPUB 3.2 specification. This resulted in the development, in conjunction with the EPUB3 Community Group, of a new generation of EPUBCheck, i.e., EPUBCheck 4.2 production-ready release. Media and Entertainment All Media specifications The Media and Entertainment vertical tracks media-related topics and features that create immersive experiences for end users. HTML5 brought standard audio and video elements to the Web. Standardization activities since then have aimed at turning the Web into a professional platform fully suitable for the delivery of media content and associated materials, enabling missing features to stream video content on the Web such as adaptive streaming and content protection. Together with Microsoft, Comcast, Netflix and Google, W3C received an Technology & Engineering Emmy Award in April 2019 for standardization of a full TV experience on the Web. Current goals are to: Reinforce core media technologies: Creation of the Media Working Group, to develop media-related specifications incubated in the WICG (e.g. Media Capabilities, Picture-in-picture, Media Session) and maintain maintain/evolve Media Source Extensions (MSE) and Encrypted Media Extensions (EME). Improve support for Media Timed Events: data cues incubation. Enhance color support (HDR, wide gamut), in scope of the CSS WG and in the Color on the Web CG. Reduce fragmentation: Continue annual releases of a common and testable baseline media devices, in scope of the Web Media APIs CG and in collaboration with the CTA WAVE Project. Maintain the Road-map of Media Technologies for the Web which highlights Web technologies that can be used to build media applications and services, as well as known gaps to enable additional use cases. Create the future: Discuss perspectives for Media and Entertainment for the Web. Bring the power of GPUs to the Web (graphics, machine learning, heavy processing), under incubation in the GPU for the Web CG. Transition to a Working Group is under discussion. Determine next steps after the successful W3C Workshop on Web Games of June 2019. View the report. Timed Text The Timed Text Working Group develops and maintains formats used for the representation of text synchronized with other timed media, like audio and video, and notably works on TTML, profiles of TTML, and WebVTT. Recent progress includes: A robust WebVTT implementation report poises the specification for publication as a proposed recommendation. Discussions around re-chartering, notably to add a TTML Profile for Audio Description deliverable to the scope of the group, and clarify that rendering of captions within XR content is also in scope. Immersive Web Hardware that enables Virtual Reality (VR) and Augmented Reality (AR) applications are now broadly available to consumers, offering an immersive computing platform with both new opportunities and challenges. The ability to interact directly with immersive hardware is critical to ensuring that the web is well equipped to operate as a first-class citizen in this environment. The Immersive Web Working Group has been stabilizing the WebXR Device API while the companion Immersive Web Community Group incubates the next series of features identified as key for the future of the Immersive Web. W3C plans a workshop focused on the needs and benefits at the intersection of VR & Accessibility (Inclusive XR), on 5-6 November 2019 in Seattle, WA, USA, to explore existing and future approaches on making Virtual and Augmented Reality experiences more inclusive. Web & Telecommunications The Web is the Open Platform for Mobile. Telecommunication service providers and network equipment providers have long been critical actors in the deployment of Web technologies. As the Web platform matures, it brings richer and richer capabilities to extend existing services to new users and devices, and propose new and innovative services. Real-Time Communications (WebRTC) All Real-Time Communications specifications WebRTC has reshaped the whole communication landscape by making any connected device a potential communication end-point, bringing audio and video communications anywhere, on any network, vastly expanding the ability of operators to reach their customers. WebRTC serves as the corner-stone of many online communication and collaboration services. The WebRTC Working Group aims to bringing WebRTC 1.0 (and companion specification Media Capture and Streams) to Recommendation by the end of 2019. Intense efforts are focused on testing (supported by a dedicated hackathon at IETF 104) and interoperability. The group is considering pushing features that have not gotten enough traction to separate modules or to a later minor revision of the spec. Beyond WebRTC 1.0, the WebRTC Working Group will focus its efforts on WebRTC NV which the group has started documenting by identifying use cases. Web & Networks Recently launched, in the wake of the May 2018 Web5G workshop, the Web & Networks Interest Group is chaired by representatives from AT&T, China Mobile and Intel, with a goal to explore solutions for web applications to achieve better performance and resource allocation, both on the device and network. The group's first efforts are around use cases, privacy & security requirements and liaisons. Automotive All Automotive specifications To create a rich application ecosystem for vehicles and other devices allowed to connect to the vehicle, the W3C Automotive Working Group is delivering a service specification to expose all common vehicle signals (engine temperature, fuel/charge level, range, tire pressure, speed, etc.) The Vehicle Information Service Specification (VISS), which is a Candidate Recommendation, is seeing more implementations across the industry. It provides the access method to a common data model for all the vehicle signals –presently encapsulating a thousand or so different data elements– and will be growing to accommodate the advances in automotive such as autonomous and driver assist technologies and electrification. The group is already working on a successor to VISS, leveraging the underlying data model and the VIWI submission from Volkswagen, for a more robust means of accessing vehicle signals information and the same paradigm for other automotive needs including location-based services, media, notifications and caching content. The Automotive and Web Platform Business Group acts as an incubator for prospective standards work. One of its task forces is using W3C VISS in performing data sampling and off-boarding the information to the cloud. Access to the wealth of information that W3C's auto signals standard exposes is of interest to regulators, urban planners, insurance companies, auto manufacturers, fleet managers and owners, service providers and others. In addition to components needed for data sampling and edge computing, capturing user and owner consent, information collection methods and handling of data are in scope. The upcoming W3C Workshop on Data Models for Transportation (September 2019) is expected to focus on the need of additional ontologies around transportation space. Web of Things All Web of Things specifications W3C's Web of Things work is designed to bridge disparate technology stacks to allow devices to work together and achieve scale, thus enabling the potential of the Internet of Things by eliminating fragmentation and fostering interoperability. Thing descriptions expressed in JSON-LD cover the behavior, interaction affordances, data schema, security configuration, and protocol bindings. The Web of Things complements existing IoT ecosystems to reduce the cost and risk for suppliers and consumers of applications that create value by combining multiple devices and information services. There are many sectors that will benefit, e.g. smart homes, smart cities, smart industry, smart agriculture, smart healthcare and many more. The Web of Things Working Group is finishing the initial Web of Things standards, with support from the Web of Things Interest Group: Web of Things Architecture Thing Descriptions Strengthening the Core of the Web HTML The HTML Working Group was chartered early June to assist the W3C community in raising issues and proposing solutions for the HTML and DOM specifications, and to produce W3C Recommendations from WHATWG Review Drafts. A few days before, W3C and the WHATWG signed a Memorandum of Understanding outlining the agreement to collaborate on the development of a single version of the HTML and DOM specifications. Issues and proposed solutions for HTML and DOM done via the newly rechartered HTML Working Group in the WHATWG repositories The HTML Working Group is targetting November 2019 to bring HTML and DOM to Candidate Recommendations. CSS All CSS specifications CSS is a critical part of the Open Web Platform. The CSS Working Group gathers requirements from two large groups of CSS users: the publishing industry and application developers. Within W3C, those groups are exemplified by the Publishing groups and the Web Platform Working Group. The former requires things like better pagination support and advanced font handling, the latter needs intelligent (and fast!) scrolling and animations. What we know as CSS is actually a collection of almost a hundred specifications, referred to as ‘modules’. The current state of CSS is defined by a snapshot, updated once a year. The group also publishes an index defining every term defined by CSS specifications. Fonts All Fonts specifications The Web Fonts Working Group develops specifications that allow the interoperable deployment of downloadable fonts on the Web, with a focus on Progressive Font Enrichment as well as maintenance of WOFF Recommendations. Recent and ongoing work includes: Early API experiments by Adobe and Monotype have demonstrated the feasibility of a font enrichment API, where a server delivers a font with minimal glyph repertoire and the client can query the full repertoire and request additional subsets on-the-fly. In other experiments, the Brotli compression used in WOFF 2 was extended to support shared dictionaries and patch update. Metrics to quantify improvement are a current hot discussion topic. The group will meet at ATypi 2019 in Japan, to gather requirements from the international typography community. The group will first produce a report summarizing the strengths and weaknesses of each prototype solution by Q2 2020. SVG All SVG specifications SVG is an important and widely-used part of the Open Web Platform. The SVG Working Group focuses on aligning the SVG 2.0 specification with browser implementations, having split the specification into a currently-implemented 2.0 and a forward-looking 2.1. Current activity is on stabilization, increased integration with the Open Web Platform, and test coverage analysis. The Working Group was rechartered in March 2019. A new work item concerns native (non-Web-browser) uses of SVG as a non-interactive, vector graphics format. Audio The Web Audio Working Group was extended to finish its work on the Web Audio API, expecting to publish it as a Recommendation by year end. The specification enables synthesizing audio in the browser. Audio operations are performed with audio nodes, which are linked together to form a modular audio routing graph. Multiple sources — with different types of channel layout — are supported. This modular design provides the flexibility to create complex audio functions with dynamic effects. The first version of Web Audio API is now feature complete and is implemented in all modern browsers. Work has started on the next version, and new features are being incubated in the Audio Community Group. Performance Web Performance All Web Performance specifications There are currently 18 specifications in development in the Web Performance Working Group aiming to provide methods to observe and improve aspects of application performance of user agent features and APIs. The W3C team is looking at related work incubated in the W3C GPU for the Web (WebGPU) Community Group which is poised to transition to a W3C Working Group. A preliminary draft charter is available. WebAssembly All WebAssembly specifications WebAssembly improves Web performance and power by being a virtual machine and execution environment enabling loaded pages to run native (compiled) code. It is deployed in Firefox, Edge, Safari and Chrome. The specification will soon reach Candidate Recommendation. WebAssembly enables near-native performance, optimized load time, and perhaps most importantly, a compilation target for existing code bases. While it has a small number of native types, much of the performance increase relative to Javascript derives from its use of consistent typing. WebAssembly leverages decades of optimization for compiled languages and the byte code is optimized for compactness and streaming (the web page starts executing while the rest of the code downloads). Network and API access all occurs through accompanying Javascript libraries -- the security model is identical to that of Javascript. Requirements gathering and language development occur in the Community Group while the Working Group manages test development, community review and progression of specifications on the Recommendation Track. Testing Browser testing plays a critical role in the growth of the Web by: Improving the reliability of Web technology definitions; Improving the quality of implementations of these technologies by helping vendors to detect bugs in their products; Improving the data available to Web developers on known bugs and deficiencies of Web technologies by publishing results of these tests. Browser Testing and Tools The Browser Testing and Tools Working Group is developing WebDriver version 2, having published last year the W3C Recommendation of WebDriver. WebDriver acts as a remote control interface that enables introspection and control of user agents, provides a platform- and language-neutral wire protocol as a way for out-of-process programs to remotely instruct the behavior of Web, and emulates the actions of a real person using the browser. WebPlatform Tests The WebPlatform Tests project now provides a mechanism which allows to fully automate tests that previously needed to be run manually: TestDriver. TestDriver enables sending trusted key and mouse events, sending complex series of trusted pointer and key interactions for things like in-content drag-and-drop or pinch zoom, and even file upload. Since 2014 W3C began work on this coordinated open-source effort to build a cross-browser test suite for the Web Platform, which WHATWG, and all major browsers adopted. Web of Data All Data specifications There have been several great success stories around the standardization of data on the web over the past year. Verifiable Claims seems to have significant uptake. It is also significant that the Distributed Identifier WG charter has received numerous favorable reviews, and was just recently launched. JSON-LD has been a major success with the large deployment on Web sites via schema.org. JSON-LD 1.1 completed technical work, about to transition to CR More than 25% of websites today include schema.org data in JSON-LD The Web of Things description is in CR since May, making use of JSON-LD Verifiable Credentials data model is in CR since July, also making use of JSON-LD Continued strong interest in decentralized identifiers Engagement from the TAG with reframing core documents, such as Ethical Web Principles, to include data on the web within their scope Data is increasingly important for all organizations, especially with the rise of IoT and Big Data. W3C has a mature and extensive suite of standards relating to data that were developed over two decades of experience, with plans for further work on making it easier for developers to work with graph data and knowledge graphs. Linked Data is about the use of URIs as names for things, the ability to dereference these URIs to get further information and to include links to other data. There are ever-increasing sources of open Linked Data on the Web, as well as data services that are restricted to the suppliers and consumers of those services. The digital transformation of industry is seeking to exploit advanced digital technologies. This will facilitate businesses to integrate horizontally along the supply and value chains, and vertically from the factory floor to the office floor. W3C is seeking to make it easier to support enterprise-wide data management and governance, reflecting the strategic importance of data to modern businesses. Traditional approaches to data have focused on tabular databases (SQL/RDBMS), Comma Separated Value (CSV) files, and data embedded in PDF documents and spreadsheets. We're now in midst of a major shift to graph data with nodes and labeled directed links between them. Graph data is: Faster than using SQL and associated JOIN operations More favorable to integrating data from heterogeneous sources Better suited to situations where the data model is evolving In the wake of the recent W3C Workshop on Graph Data we are in the process of launching a Graph Standardization Business Group to provide a business perspective with use cases and requirements, to coordinate technical standards work and liaisons with external organizations. Web for All Security, Privacy, Identity All Security specifications, all Privacy specifications Authentication on the Web As the WebAuthn Level 1 W3C Recommendation published last March is seeing wide implementation and adoption of strong cryptographic authentication, work is proceeding on Level 2. The open standard Web API gives native authentication technology built into native platforms, browsers, operating systems (including mobile) and hardware, offering protection against hacking, credential theft, phishing attacks, thus aiming to end the era of passwords as a security construct. You may read more in our March press release. Privacy An increasing number of W3C specifications are benefitting from Privacy and Security review; there are security and privacy aspects to every specification. Early review is essential. Working with the TAG, the Privacy Interest Group has updated the Self-Review Questionnaire: Security and Privacy. Other recent work of the group includes public blogging further to the exploration of anti-patterns in standards and permission prompts. Security The Web Application Security Working Group adopted Feature Policy, aiming to allow developers to selectively enable, disable, or modify the behavior of some of these browser features and APIs within their application; and Fetch Metadata, aiming to provide servers with enough information to make a priori decisions about whether or not to service a request based on the way it was made, and the context in which it will be used. The Web Payment Security Interest Group, launched last April, convenes members from W3C, EMVCo, and the FIDO Alliance to discuss cooperative work to enhance the security and interoperability of Web payments (read more about payments). Internationalization (i18n) All Internationalization specifications, educational articles related to Internationalization, spec developers checklist Only a quarter or so current Web users use English online and that proportion will continue to decrease as the Web reaches more and more communities of limited English proficiency. If the Web is to live up to the "World Wide" portion of its name, and for the Web to truly work for stakeholders all around the world engaging with content in various languages, it must support the needs of worldwide users as they engage with content in the various languages. The growth of epublishing also brings requirements for new features and improved typography on the Web. It is important to ensure the needs of local communities are captured. The W3C Internationalization Initiative was set up to increase in-house resources dedicated to accelerating progress in making the World Wide Web "worldwide" by gathering user requirements, supporting developers, and education & outreach. For an overview of current projects see the i18n radar. W3C's Internationalization efforts progressed on a number of fronts recently: Requirements: New African and European language groups will work on the gap analysis, errata and layout requirements. Gap analysis: Japanese, Devanagari, Bengali, Tamil, Lao, Khmer, Javanese, and Ethiopic updated in the gap-analysis documents. Layout requirements document: notable progress tracked in the Southeast Asian Task Force while work continues on Chinese layout requirements. Developer support: Spec reviews: the i18n WG continues active review of specifications of the WHATWG and other W3C Working Groups. Short review checklist: easy way to begin a self-review to help spec developers understand what aspects of their spec are likely to need attention for internationalization, and points them to more detailed checklists for the relevant topics. It also helps those reviewing specs for i18n issues. Strings on the Web: Language and Direction Metadata lays out issues and discusses potential solutions for passing information about language and direction with strings in JSON or other data formats. The document was rewritten for clarity, and expanded. The group is collaborating with the JSON-LD and Web Publishing groups to develop a plan for updating RDF, JSON-LD and related specifications to handle metadata for base direction of text (bidi). User-friendly test format: a new format was developed for Internationalization Test Suite tests, which displays helpful information about how the test works. This particularly useful because those tests are pointed to by educational materials and gap-analysis documents. Web Platform Tests: a large number of tests in the i18n test suite have been ported to the WPT repository, including: css-counter-styles, css-ruby, css-syntax, css-test, css-text-decor, css-writing-modes, and css-pseudo. Education & outreach: (for all educational materials, see the HTML & CSS Authoring Techniques) Web Accessibility All Accessibility specifications, WAI resources The Web Accessibility Initiative supports W3C's Web for All mission. Recent achievements include: Education and training: Inaccessibility of CAPTCHA updated to bring our analysis and recommendations up to date with CAPTCHA practice today, concluding two years of extensive work and invaluable input from the public (read more on the W3C Blog Learn why your web content and applications should be accessible. The Education and Outreach Working Group has completed revision and updating of the Business Case for Digital Accessibility. Accessibility guidelines: The Accessibility Guidelines Working Group has continued to update WCAG Techniques and Understanding WCAG 2.1; and published a Candidate Recommendation of Accessibility Conformance Testing Rules Format 1.0 to improve inter-rater reliability when evaluating conformance of web content to WCAG An updated charter is being developed to host work on "Silver", the next generation accessibility guidelines (WCAG 2.2) There are accessibility aspects to most specifications. Check your work with the FAST checklist. Outreach to the world W3C Developer Relations To foster the excellent feedback loop between Web Standards development and Web developers, and to grow participation from that diverse community, recent W3C Developer Relations activities include: @w3cdevs tracks the enormous amount of work happening across W3C W3C Track during the Web Conference 2019 in San Francisco Tech videos: W3C published the 2019 Web Games Workshop videos The 16 September 2019 Developer Meetup in Fukuoka, Japan, is open to all and will combine a set of technical demos prepared by W3C groups, and a series of talks on a selected set of W3C technologies and projects W3C is involved with Mozilla, Google, Samsung, Microsoft and Bocoup in the organization of ViewSource 2019 in Amsterdam (read more on the W3C Blog) W3C Training In partnership with EdX, W3C's MOOC training program, W3Cx offers a complete "Front-End Web Developer" (FEWD) professional certificate program that consists of a suite of five courses on the foundational languages that power the Web: HTML5, CSS and JavaScript. We count nearly 900K students from all over the world. Translations Many Web users rely on translations of documents developed at W3C whose official language is English. W3C is extremely grateful to the continuous efforts of its community in ensuring our various deliverables in general, and in our specifications in particular, are made available in other languages, for free, ensuring their exposure to a much more diverse set of readers. Last Spring we developed a more robust system, a new listing of translations of W3C specifications and updated the instructions on how to contribute to our translation efforts. W3C Liaisons Liaisons and coordination with numerous organizations and Standards Development Organizations (SDOs) is crucial for W3C to: make sure standards are interoperable coordinate our respective agenda in Internet governance: W3C participates in ICANN, GIPO, IGF, the I* organizations (ICANN, IETF, ISOC, IAB). ensure at the government liaison level that our standards work is officially recognized when important to our membership so that products based on them (often done by our members) are part of procurement orders. W3C has ARO/PAS status with ISO. W3C participates in the EU MSP and Rolling Plan on Standardization ensure the global set of Web and Internet standards form a compatible stack of technologies, at the technical and policy level (patent regime, fragmentation, use in policy making) promote Standards adoption equally by the industry, the public sector, and the public at large Coralie Mercier, Editor, W3C Marketing & Communications $Id: Overview.html,v 1.60 2019/10/15 12:05:52 coralie Exp $ Copyright © 2019 W3C ® (MIT, ERCIM, Keio, Beihang) Usage policies apply.

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Just how to onboard a brand-new marketing project 2. Just how to structure your strategy 3. How to setup everything 4. And much more! Without further trouble, let's go ahead as well as dive in with action # 1. Action 1: How to onboard a brand-new advertising project Whether you are beginning a new marketing campaign from square one or you are inheriting an existing advertising campaign, it is really important to recognize 2 things. # 1 You require to develop your advertising goals. Now usually we have clients that will certainly claim their objective is to obtain more sales. Yet that is an extremely high-level goal. With that, you'll intend to unbox your goal into something more workable. To break down your objective into actionable parts, we will certainly start to speak about leading as well as lagging indicators. A lagging indicator is normally a result, such as more sales, even more leads, or more web traffic, which are great objectives to have. Yet in order to get to an outcome or a lagging indication, you need a leading indication which is typically an action. Leading signs are points that you can regulate now everyday or each week. And these are the advertising and marketing objectives that you want to develop. As a marketing manager, you need to understand both leading and lagging objectives. # 2 You need to understand your budget. When you onboard an advertising and marketing campaign, you require to understand your campaign budget. If you are unclear about your marketing spending plan or about just how to accurately calculate your marketing budget, we have a thorough video clip that can help you here. Ultimately, the important point below is that you intend to make sure your budget plan matches your objectives. For that reason, if you desire $1 million in sales for instance, then you require to be all set to spend thousands of thousands of dollars. And also honestly, you wish to be as sensible as possible because that's the accountable thing to do as a great online marketer. A lot of people strive for the over night success desire, however the fact is excellent marketing can require time. Now that you have established you require to establish some advertising goals and also a spending plan, after that you can transfer to tip number two, which is "just how to structure your advertising strategy." Action 2: Exactly how to structure your advertising plan The first thing we suggest that you do is to develop an advertising and marketing channel, or really plainly recognize the advertising and marketing channel that already exists. If your business is already generating any type of sales, after that you likely have an advertising and marketing channel whether you understand it or not. It is necessary to recognize which part of the funnel you will certainly need to influence with your advertising project. Understanding the advertising channel will help you pinpoint which stage of the channel demands adjustments. To get a far better understanding of the advertising and marketing channel, let's take a more detailed look at an advertising funnel as well as break down an advertising funnel for B2C (service to customer) as well as B2B (organization to service) firms. At the top of the channel you have the recognition stage. For both B2B or B2C companies this is where potential consumers become aware of your company either by means of search, or an advertisement, or a person referring them to you. The next part of the channel is the interest stage. This is where your capacity clients start to read more concerning your product and services. After that phase of the channel is the consideration stage. This is where your capacity customers actually begin thinking about buying your products. They might begin to review your evaluations or compare your products to others that are on the market. After the consideration stage is the intent phase. This is the stage where the potential client prepares to buy as well as simply needs a little push to complete the transaction. If you're a B2C firm, that implies that a visitor has perhaps added something to their cart. And also if you're a B2B firm, that implies that a site visitor may have asked for a meeting or a live trial. Swiftly after that, the prospective consumer enters the examination stage. This is when the potential consumer is considering the experience they are having as they are having a look at for a B2C company or finishing the contract for a B2B firm. At the really bottom of the channel you have the actual purchase, which is when the potential client becomes a real consumer. As you can see, there is a whole process to getting a client to really end up being a client. On top of that, a channel can continue after the acquisition factor, particularly if you wish to get even more sales from your present consumers. However those phases we pointed out are mosting likely to be the major locations that the majority of marketing managers require to focus on. Nevertheless, if you wish to discover a bit a lot more concerning marketing funnels, check out this blog where we go a lot more thorough with the advertising and marketing channel phases. As you are doing your marketing administration, you wish to begin asking on your own, "Which stage in the advertising and marketing channel does my organization require the most assist with?" You will discover that some business require general understanding prior to they can enhance any other part of their funnel. You may additionally locate that some business have a lot of awareness, yet battle to convert those introduce sales. However, once you recognize where your marketing needs one of the most aid, then you can concentrate there and also start to establish those leading indication objectives. For example, in the recognition stage, you have to focus on getting to a great deal of people. And also if business spending plan you have actually established is reduced, that suggests you will likely require to make use of an organic advertising and marketing approach. Currently let's move on to tip number three, which is just how to establish your advertising and marketing projects Action 3: How to set up your marketing campaigns. The first thing you need to think of below is production. What we indicate by "production" is you need to understand WHO or WHAT you require and WHEN you require it. To figure this out, go back to your leading indications and think about just how you are mosting likely to complete them. Possibly you need a web content writer, a designer, or a marketing spending plan. Or perhaps you require to set aside a couple of hours a day, to hire an agency, or a few other tools to aid you be reliable. The bottom line is, you need to be extremely clear about what deliverables you need as well as when you require them. After manufacturing, we recommend that you track your development. Since doesn't mean you are seeking that delayed indication or that major result that you wish to accomplish. Rather, you'll want to track whether or not your growth is headed in a positive instructions. Ideally, it's very easy to determine a trend line that is going up overtime. For example, if you are publishing on YouTube on a daily basis for six months as well as you are not obtaining any kind of sights whatsoever, then that is an indication that you require to quit and reassess your advertising strategy. One of our company's favorite tools to make use of to track development is Google Analytics. It's very simple to set up on your own as well as ought to take you no time to obtain arrangement and start. As soon as you're set up for success with Google Analytics, you can go on to tip number four, which isn't truly an action however it is a crucial idea to live by. Step 4: Stay with your strategy We have actually stated it before however excellent advertising takes some time. We can't emphasize this sufficient. Unless you have a really large spending plan, we're speaking at the very least $100,000 a year, then you greater than likely will require to focus on one point at a time. That means you wish to put together a really great approach and make sure it functions PRIOR TO you proceed to something that is new and also stylish right now. We suggest you give your technique a minimum of 6 months before you quit. And this is six months of pure quality! That means you are not missing out on due dates and you are putting together an excellent amount of quantity and also top quality work. Bear in mind to still be tracking your outcomes and making sure you're constructing some energy or seeing a positive trend line. Even if the positive trend line is slow, it is still positive. Now allow's go on to our last step. Tip 5: Reporting If you are doing any type of type of advertising and marketing management or if you are an advertising and marketing supervisor on your own, after that at some time you will require to do some reporting. Whether you are reporting to yourself, stakeholders, a supervisor, or a customer, this is an area where you require to successfully interact just how your advertising and marketing is going. When you are connecting, you need to recognize your target market. If you are speaking to an additional advertising and marketing professional or somebody with an advertising background, after that you can possibly utilize more advanced descriptions of your development. However if you are speaking with someone that does not know a lot regarding advertising, after that you want to try to simplify as simply as possible. For instance, you would not begin speaking to a stranger about ROAS, ROI, conversion projects, as well as lead-to-sale conversions since there's a slim chance they would understand what you were discussing. Everything that we cover in this blog are points that you wish to communicate to whoever you are reporting to. To make sure that suggests you want to relate things back to the goals, the budget, the channel, and the positive pattern line. You'll see that poor marketing professionals only care about telling you just how good their negative results are. A bad marketing professional will tell you about all the leads they have actually created but have really little results for conversions. As good marketers, it is our obligation to interact successfully as well as with honesty. So understand your numbers, know your target market, as well as be as clear as possible whether the results are good or bad. Establishing in-depth records that are comprehensive sufficient for your audience to recognize is what will assist everyone be on the very same web page. Verdict There you have it-- 5 truly awesome suggestions for advertising monitoring. Tips that we stand by and are confirmed due to the fact that we've used them for our own advertising and marketing projects. In addition, we have actually managed campaigns for our customers that have actually driven numerous hits, numerous leads, and countless sales. That's why we believe you can stand by these important pointers we have actually supplied here.And there's so much extra you can learn more about advertising and marketing for your business! Whether you are a small company proprietor or a young specialist that intends to find out more concerning advertising and marketing administration, after that you remain in the right area. Our group of marketer prepare to help you make on your own a better marketer!

As a digital marketing company, we have actually driven numerous web site hits, millions of leads as well as also millions of sales. So if you are a local business or a young expert that wants to find out more about marketing management, then you remain in the best place. Today, we're reviewing exactly how advertising managers can develop effective projects, detailed. Our digital marketing firm saves small companies from bad advertising as well as no development, yet of course, in order to do that effectively, our advertising and marketing supervisors have to have extraordinary skills around marketing monitoring. Regrettably, a great deal of the schools today are instructing out-of-date advertising and marketing techniques. As well as the net is swamped with phony experts who show marketing however in fact have no actual experience. This can be an easy catch for anyone just beginning to seek aid regarding the globe of marketing. That's why you should pick up from individuals who have actual experience As Well As can confirm it for greater than one firm. And also these are simply results we've gotten for our firm, using our very own techniques. We have more than 10,000 hrs of actual digital marketing experience and also have aided thousands of business find the very best options to their advertising issues. Just how have we managed to do this? Via our team of marketer! In order for them to offer these efficient options, our marketing supervisors need to have outstanding abilities around marketing administration. And those abilities are precisely what our advertising and marketing supervisors have. We're mosting likely to give you some powerful techniques if you want to learn advertising and marketing monitoring or become a much better marketing manager. In this blog, you will certainly learn exactly how advertising managers can develop effective campaigns, step-by-step. We will certainly discuss: 1. Just how to onboard a brand-new marketing project 2. Just how to structure your strategy 3. How to setup everything 4. And much more! Without further trouble, let's go ahead as well as dive in with action # 1. Action 1: How to onboard a brand-new advertising project Whether you are beginning a new marketing campaign from square one or you are inheriting an existing advertising campaign, it is really important to recognize 2 things. # 1 You require to develop your advertising goals. Now usually we have clients that will certainly claim their objective is to obtain more sales. Yet that is an extremely high-level goal. With that, you'll intend to unbox your goal into something more workable. To break down your objective into actionable parts, we will certainly start to speak about leading as well as lagging indicators. A lagging indicator is normally a result, such as more sales, even more leads, or more web traffic, which are great objectives to have. Yet in order to get to an outcome or a lagging indication, you need a leading indication which is typically an action. Leading signs are points that you can regulate now everyday or each week. And these are the advertising and marketing objectives that you want to develop. As a marketing manager, you need to understand both leading and lagging objectives. # 2 You need to understand your budget. When you onboard an advertising and marketing campaign, you require to understand your campaign budget. If you are unclear about your marketing spending plan or about just how to accurately calculate your marketing budget, we have a thorough video clip that can help you here. Ultimately, the important point below is that you intend to make sure your budget plan matches your objectives. For that reason, if you desire $1 million in sales for instance, then you require to be all set to spend thousands of thousands of dollars. And also honestly, you wish to be as sensible as possible because that's the accountable thing to do as a great online marketer. A lot of people strive for the over night success desire, however the fact is excellent marketing can require time. Now that you have established you require to establish some advertising goals and also a spending plan, after that you can transfer to tip number two, which is "just how to structure your advertising strategy." Action 2: Exactly how to structure your advertising plan The first thing we suggest that you do is to develop an advertising and marketing channel, or really plainly recognize the advertising and marketing channel that already exists. If your business is already generating any type of sales, after that you likely have an advertising and marketing channel whether you understand it or not. It is necessary to recognize which part of the funnel you will certainly need to influence with your advertising project. Understanding the advertising channel will help you pinpoint which stage of the channel demands adjustments. To get a far better understanding of the advertising and marketing channel, let's take a more detailed look at an advertising funnel as well as break down an advertising funnel for B2C (service to customer) as well as B2B (organization to service) firms. At the top of the channel you have the recognition stage. For both B2B or B2C companies this is where potential consumers become aware of your company either by means of search, or an advertisement, or a person referring them to you. The next part of the channel is the interest stage. This is where your capacity clients start to read more concerning your product and services. After that phase of the channel is the consideration stage. This is where your capacity customers actually begin thinking about buying your products. They might begin to review your evaluations or compare your products to others that are on the market. After the consideration stage is the intent phase. This is the stage where the potential client prepares to buy as well as simply needs a little push to complete the transaction. If you're a B2C firm, that implies that a visitor has perhaps added something to their cart. And also if you're a B2B firm, that implies that a site visitor may have asked for a meeting or a live trial. Swiftly after that, the prospective consumer enters the examination stage. This is when the potential consumer is considering the experience they are having as they are having a look at for a B2C company or finishing the contract for a B2B firm. At the really bottom of the channel you have the actual purchase, which is when the potential client becomes a real consumer. As you can see, there is a whole process to getting a client to really end up being a client. On top of that, a channel can continue after the acquisition factor, particularly if you wish to get even more sales from your present consumers. However those phases we pointed out are mosting likely to be the major locations that the majority of marketing managers require to focus on. Nevertheless, if you wish to discover a bit a lot more concerning marketing funnels, check out this blog where we go a lot more thorough with the advertising and marketing channel phases. As you are doing your marketing administration, you wish to begin asking on your own, "Which stage in the advertising and marketing channel does my organization require the most assist with?" You will discover that some business require general understanding prior to they can enhance any other part of their funnel. You may additionally locate that some business have a lot of awareness, yet battle to convert those introduce sales. However, once you recognize where your marketing needs one of the most aid, then you can concentrate there and also start to establish those leading indication objectives. For example, in the recognition stage, you have to focus on getting to a great deal of people. And also if business spending plan you have actually established is reduced, that suggests you will likely require to make use of an organic advertising and marketing approach. Currently let's move on to tip number three, which is just how to establish your advertising and marketing projects Action 3: How to set up your marketing campaigns. The first thing you need to think of below is production. What we indicate by "production" is you need to understand WHO or WHAT you require and WHEN you require it. To figure this out, go back to your leading indications and think about just how you are mosting likely to complete them. Possibly you need a web content writer, a designer, or a marketing spending plan. Or perhaps you require to set aside a couple of hours a day, to hire an agency, or a few other tools to aid you be reliable. The bottom line is, you need to be extremely clear about what deliverables you need as well as when you require them. After manufacturing, we recommend that you track your development. Since doesn't mean you are seeking that delayed indication or that major result that you wish to accomplish. Rather, you'll want to track whether or not your growth is headed in a positive instructions. Ideally, it's very easy to determine a trend line that is going up overtime. For example, if you are publishing on YouTube on a daily basis for six months as well as you are not obtaining any kind of sights whatsoever, then that is an indication that you require to quit and reassess your advertising strategy. One of our company's favorite tools to make use of to track development is Google Analytics. It's very simple to set up on your own as well as ought to take you no time to obtain arrangement and start. As soon as you're set up for success with Google Analytics, you can go on to tip number four, which isn't truly an action however it is a crucial idea to live by. Action 4: Stay with your strategy We have actually stated it before however excellent advertising takes some time. We can't emphasize this sufficient. Unless you have a really large spending plan, we're speaking at the very least $100,000 a year, then you greater than likely will require to focus on one point at a time. That means you wish to put together a really great approach and make sure it functions PRIOR TO you proceed to something that is new and also stylish right now. We suggest you give your technique a minimum of 6 months before you quit. And this is six months of pure quality! That means you are not missing out on due dates and you are putting together an excellent amount of quantity and also top quality work. Bear in mind to still be tracking your outcomes and making sure you're constructing some energy or seeing a positive trend line. Even if the positive trend line is slow, it is still positive. Now allow's go on to our last step. Action 5: Reporting If you are doing any type of type of advertising and marketing management or if you are an advertising and marketing supervisor on your own, after that at some time you will require to do some reporting. Whether you are reporting to yourself, stakeholders, a supervisor, or a customer, this is an area where you require to successfully interact just how your advertising and marketing is going. When you are connecting, you need to recognize your target market. If you are speaking to an additional advertising and marketing professional or somebody with an advertising background, after that you can possibly utilize more advanced descriptions of your development. However if you are speaking with someone that does not know a lot regarding advertising, after that you want to try to simplify as simply as possible. For instance, you would not begin speaking to a stranger about ROAS, ROI, conversion projects, as well as lead-to-sale conversions since there's a slim chance they would understand what you were discussing. Everything that we cover in this blog are points that you wish to communicate to whoever you are reporting to. To make sure that suggests you want to relate things back to the goals, the budget, the channel, and the positive pattern line. You'll see that poor marketing professionals only care about telling you just how good their negative results are. A bad marketing professional will tell you about all the leads they have actually created but have really little results for conversions. As good marketers, it is our obligation to interact successfully as well as with honesty. So understand your numbers, know your target market, as well as be as clear as possible whether the results are good or bad. Establishing in-depth records that are comprehensive sufficient for your audience to recognize is what will assist everyone be on the very same web page. Conclusion There you have it-- 5 truly awesome suggestions for advertising monitoring. Tips that we stand by and are confirmed due to the fact that we've used them for our own advertising and marketing projects. In addition, we have actually managed campaigns for our customers that have actually driven numerous hits, numerous leads, and countless sales. That's why we believe you can stand by these important pointers we have actually supplied here.And there's so much extra you can learn more about advertising and marketing for your business! Whether you are a small company proprietor or a young specialist that intends to find out more concerning advertising and marketing administration, after that you remain in the right area. Our group of marketer prepare to help you make on your own a better marketer!

What is digital marketing ? Digital marketing services is a multifaceted strategy aimed to target, reach out To and build relationship with customer online, across a broad range Of channels, ultimately getting them to make purchases in the future. The results of digital marketing are dramatic. Blogging alone can help Brands bring in 71 percent more leads compared to those that never Post and more. Seo services also boasts a conversion rate of 14.7 percent, which is dramatically higher than the 1.7 percent conversion rate that traditional Outbound method deliver. Digital marketing consists of the following tactics: Search engine optimization (seo) Content marketing Email marketing Social media marketing Facebook ads Google ads Mobile marketing Online marketing digital marketing agencince employs a wide variety of differents tactics, Strategies, and more online tools to help a business attain its marketing and Sales goals. This can make planning and executing a successful digital Marketing campaign a challenge prospect for most solopreneurs and smaller marketing departments. Given the scope of digital marketing, it’s helpful to look at the most popular Types of digital marketing agencies and the services they offer and more. 7 types of digital marketing agencies Choosing a digital marketing agency can be challenging if you aren’t with the industry. Some agencies specialize in one industry of service while others offer a broad range of services. Remember that the Best one for your business will depend on your budget. Your digital marketing goals and objectives, and how hands on you want to be in your Digital marketing. 1. Digital marketing agency A digital marketing agency reaches customer online through omnichannel Marketing, multichannel marketing. Or single-channel marketing. With Multichannel and single-channel marketing, agencies interact with customers in one or multiple channel such as website, blogs, email, Social media facebook ads youtube ads, and more. Omnichannel marketing refers to marketing that Provides a seamless customer experience across channels and devices Throughout their lifecycle a digital marketing agency typically won’t offer Traditional marketing services 2. Full-services digital marketing agency A full-services digital marketing agency tends to be larger than most other Types of agencies and offer a variety of digital marketing agency. Businesses often partner with full-services digital marketing agencies because they have the experience doing specific projects that the businesses need done, such as lead nurture campaigns or a website Redesign. 3. Inbound marketing agency Inbound marketing agencies offer inbound marketing tactics and strategies, which differ from traditional outbound strategies. Inbound agency seek to position a business online where customers can find them, build trust over time and eventually generate sales. Inbound strategies can yield significant results over time, but they typically retire A longer time horizon before leads and sales “Hockey stick” up. 4.seo agency Digital marketing agencies that specialize in seo(search angine optimization) help their clients’ website and website content to rank High on search results. They will have a special performance the following. Keyword research Website audits Backlink audits Website and blog content Metadata assessment (checking the quality of URL, title tags, meta descriptions, etc and more) Video description optimization Link building And more 5.online ad agency/ppc agency Paid search, also called paid advertising, is another way to generate Traffic to a website. Spending money to bid on keywords and ad placement on search Results. Digital ads can appear on websites, search results pages (SERPs), social media channels and more. This can bring you leads quickly, But your campaign must be properly set up to reach your target audience. Digital marketing agencies that focus on online marketing ads know how to produceAttention-getting, optimized ads that conform to best practices. 6. Social media agency When companies turn to Social Media Agencies, they need helps with starting and maintaining a social media presence on the Internet. Social Media Agency provides service on many platforms like Facebook Ads, Instagram Ads, YouTube Ads and more.They may also offer influencer Marketing for cross promotion. 7. Web design agency A web designing agency is a group of creative designers who build customized websites or web pages for businesses or for personal use. Web Designer will handle the look, feel, and outcome of the pages, Whether it’s for a fresh website, a website and also for redesigners. There are many common services between web designers and ui/ui designers.

<p>Are you looking to move your business online to expand your reach, but you don't know where to start?</p> <p><span style="font-weight: 400;">If the answer is yes, you've come to the right place.</span></p> <p><span style="font-weight: 400;">The recent COVID-19 pandemic has pushed most small businesses into the digital environment because of lockdowns introduced all over the globe. However, this transition has been challenging for many traditional business owners.</span></p> <p><span style="font-weight: 400;">The good news is that building a prominent online presence doesn't have to be an impossible task.&nbsp;</span></p> <p><span style="font-weight: 400;">In this article, we'll cover everything you need to know about the basics of SEO, content marketing, website creation, and other techniques that will make your site visible on Google.</span></p> <ul> <li> <h2><strong><strong>Complete SEO Guide for Beginners</strong></strong></h2> </li> </ul> <p><span style="font-weight: 400;">We put this guide together to guide you through the most important steps of creating a website for your business.&nbsp;</span></p> <p><span style="font-weight: 400;">The information you'll find here is just the tip of the iceberg, so if you want to know more, you can contact a </span><a href="https://www.digitalsilk.com/web-design-company/new-york"><span style="font-weight: 400;">New York web design company</span></a><span style="font-weight: 400;"> for expert advice. Now, let's jump right into it.</span></p> <ul> <li> <h3><strong><strong>1. Choose Your Website's Domain Name Wisely</strong></strong></h3> </li> </ul> <p><span style="font-weight: 400;">You might think that getting a domain name that suits your brand and goals is easy, but you'd be wrong.&nbsp;</span></p> <p><span style="font-weight: 400;">Google's algorithms are designed to scan the domain name to figure out what it's about. So instead of simply putting your business name as the domain, you should sit down and do some brainstorming first.&nbsp;</span></p> <p><span style="font-weight: 400;">There are a few important rules to consider when picking a domain name. Here's a quick overview:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Choose a name that's relevant to your niche</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The name should be catchy and easy to remember</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">It should include the main keyword you want to rank for</span></li> </ul> <p><span style="font-weight: 400;">If you can't fit everything into one domain name, you shouldn't force things. Sometimes, using your company name for the domain name works great.&nbsp;</span></p> <p><span style="font-weight: 400;">However, you might want to add a relevant keyword and your company name to help visitors better understand what you offer.&nbsp;</span></p> <p><span style="font-weight: 400;">Let's say that you sell custom-printed T-shirts and that your company is called Black Swan. Something like www.blackswantshirts.com should do just fine.</span></p> <p><span style="font-weight: 400;">With that said, you should know that lots of domain names are already taken, so check if they are available before picking the final combination.</span></p> <ul> <li> <h3><strong><strong>2. Use Everything Available To Increase Online Visibility</strong></strong></h3> </li> </ul> <p><span style="font-weight: 400;">It doesn't matter what type of business you're running: the moment you create a website, you will be competing against thousands of businesses offering similar products and services.&nbsp;</span></p> <p><span style="font-weight: 400;">The competition is fierce, and you'll have to use everything available to get ahead. The first thing you should do is to open a Google My Business profile.</span></p> <p><span style="font-weight: 400;">You can create one for free and it will make sure that your business appears in relevant searches on Google. You can also use the account as a form of communication with Google as well as you're your customers.&nbsp;</span></p> <p><span style="font-weight: 400;">Update your business information, add details on your work hours and make sure that you fit into the most relevant categories. You can also use the platform to inform Google users about upcoming events, respond to customer reviews, share posts, and provide relevant updates.&nbsp;</span></p> <ul> <li> <h3><strong><strong>3. Keyword Research and Overall Website Design</strong></strong></h3> </li> </ul> <p><span style="font-weight: 400;">Keyword research is the most important part of any SEO effort since search engine ranking mostly depends on the keywords you use.&nbsp;</span></p> <p><span style="font-weight: 400;">You can't possibly optimize your website without the right keywords. As such, you have to find the main terms and subjects you want to focus your SEO efforts on.&nbsp;</span></p> <p><span style="font-weight: 400;">There are all kinds of tools designed to help you find keywords based on the amount of traffic generated by your competitors. As a new brand, you should start with less popular keywords, especially long-tail keywords, and work your way up from there.</span></p> <p><span style="font-weight: 400;">Once you figure out the base of your SEO operations, the next thing to do is to come up with the architecture of the entire website.&nbsp;</span></p> <p><span style="font-weight: 400;">In other words, you have to find the best way to organize your product or service offerings. The homepage is always on top of the pyramid, and the information is then divided into subpages and categories.&nbsp;</span></p> <p><span style="font-weight: 400;">Remember to keep things simple, or your visitors will get lost while navigating between the pages.</span></p> <ul> <li> <h3><strong><strong>4. Stock Up On Website Content</strong></strong></h3> </li> </ul> <p><span style="font-weight: 400;">When you got everything above in order, it's time to populate your website with SEO-optimized content.&nbsp;</span></p> <p><span style="font-weight: 400;">Start with your landing pages, homepage, and other pages where the content won't change in the near future. Make sure that you use the keywords you found across all these pages, as that will help increase your Google ranking.</span></p> <p><span style="font-weight: 400;">However, that's just the first step in the long process of achieving a better ranking. You'll have to keep digging for as many relevant keywords as possible and create high-quality content around them.</span></p> <p><span style="font-weight: 400;">The idea is to find questions that include these keywords and answer them to attract a wider audience. The process never stops, as Google demands that you keep adding new, unique content to your website at least every month.</span></p> <ul> <li> <h3><strong><strong>5. On-Site and Off-Site SEO are a Must</strong></strong></h3> </li> </ul> <p><span style="font-weight: 400;">Great content won't be enough to help you optimize your new website's SEO. You have to create every page according to the best SEO practices. That includes both on-site and off-site content.&nbsp;</span></p> <p><span style="font-weight: 400;">Apart from finding the right keywords, you'll also have to come up with the appropriate tags, meta titles, descriptions, and other details that all work together to improve your website's ranking.</span></p> <p><span style="font-weight: 400;">You'll also have to include outbound links to bigger websites and link all internal pages, as well as add social media sharing widgets.</span></p> <p><span style="font-weight: 400;">Expect your SEO efforts to be hard at first, as it takes some time to build a strong backlink strategy. However, if you build a website with a strong architecture coupled with compelling content that shares an expert view on things, it shouldn't be too hard to link up with other high-authority websites and boost your rank.</span></p> <ul> <li> <h3><strong><strong>6. Master the Art of Data Analytics</strong></strong></h3> </li> </ul> <p><span style="font-weight: 400;">Google Analytics will become your best friend that will aid your future website's ranking. That's why you should get familiar with how these tools work and what metrics matter the most.&nbsp;</span></p> <p><span style="font-weight: 400;">It's a good idea to learn the ropes before your website goes live. Google Analytics and similar data analytics tools can give you insight into extremely useful information on customer behavior, conversion rates, the effectiveness of your marketing campaigns, and so on.</span></p> <p><span style="font-weight: 400;">When you know where your website users come from, how much time they spend on different pages, and their bounce rate, you will pinpoint the weak spots in your content and replace them with something more engaging.&nbsp;</span></p> <p><span style="font-weight: 400;">By using other tools, such as heatmaps or overview tools, you will be able to enhance your SEO efforts further, resulting in better website ranking, higher conversion rates, and improved organic traffic.</span></p> <ul> <li> <h3><strong><strong>7. Update Your Strategy According to the Best Practices</strong></strong></h3> </li> </ul> <p><span style="font-weight: 400;">SEO is an ever-evolving practice that never stops. Website owners have to keep testing their pages and optimizing keywords as well as other features constantly.&nbsp;</span></p> <p><span style="font-weight: 400;">You must check the data regularly to identify problems and make necessary changes.&nbsp;</span></p> <p><span style="font-weight: 400;">Staying one step ahead of your competition isn't that easy, so it's a good idea to subscribe to blogs, YouTube channels, and forums where SEO experts share advice and useful tips you can use to improve your website's ranking.</span></p> <ul> <li> <h3><strong><strong>8. Ask Experts for Help</strong></strong></h3> </li> </ul> <p><span style="font-weight: 400;">As you can see, a lot of work and knowledge goes into running a successful website. With other things going on, learning how everything works and applying it to your site won't be easy. The good news is that many digital marketing companies can get your website's SEO for a price.</span></p> <p><span style="font-weight: 400;">We spoke with the CEO of a New York web design company called Digital Silk, and this is what he said:&nbsp;</span></p> <p><span style="font-weight: 400;">"The recent COVID pandemic has changed the rules businesses operate all over the globe. Brick-and-mortar shops and stores keep closing down due to lockdowns, pushing thousands of companies to move their operations online. As a result, the competition has reached a new level making it harder for individuals to keep up with the latest SEO trends. If you want your website to succeed, hiring digital marketing professionals will give you the best chances."</span></p> <p><span style="font-weight: 400;">The process of digitalization is entering its final stages, making SEO efforts even harder. That's why you should consider hiring an expert to guide you through the entire process and boost your website's Google ranking in accordance with the best industry practices.</span></p> <ul> <li> <h2><strong><strong>Final Words</strong></strong></h2> </li> </ul> <p><span style="font-weight: 400;">It takes a lot of time and practice to master SEO, and if you're a beginner, it may seem too complex.&nbsp;</span></p> <p><span style="font-weight: 400;">However, with a little bit of hard work and high-quality website content, you will be able to put together an SEO strategy that will boost your website's ranking.&nbsp;</span></p> <p><span style="font-weight: 400;">As a website owner, you'll have to update your SEO knowledge frequently if you want to stay ahead of your competition. Good luck with your future SEO projects!</span></p>

This project is made of Html and Css.

This project is made by using HTML and CSS.

We design ideas and drive growth As a multidimensional digital marketing company in Melbourne with more than 5 years of industry experience, we analyse and understand the developing digital world. We consider any website as a human interactive layout that connects with your emotions and helps in generating revenue, from influencing users to fulfil their needs through the wallet which we call them as potential buyers. The experts at 99 Website Design Agency identify the motive behind the website and develop custom web design by putting ourselves into the customer’s shoes. Added to our global recognizing website design services we have a complete digital package such as SEO, Google Ads and so on which helps our client to come up in Google ranking. We guarantee a result driven bond between us for which you will not feel lost at any time. Services Website Design Your website is the #1 Asset for the marketing We at 99 Website Design Agency who was known for the best Website design company in Melbourne are packed with industry experts just for you. Well your website is the first thing that a person will visit and it has to be so attractive and relatable that the person will love to navigate within. That makes your website an important asset for you and you win the customer’s heart at the first step itself. Thanks to our creative team who will make this happen for you. It's additionally what goes on behind the front end of the website that is significant – how effectively is it optimized for SEO? How well is it designed with the customer in mind? How smooth is the end user website journey? These are immeasurably significant parts of a great website and will impact how well it converts visitors into potential buyers. The optimized and simplified web design process of 99 Website Design Agency makes us stand out of the crowd. The web design process measure begins with fostering an appropriate task plan and project timetable. Right after the initial step, we direct competitor analysis and market research along with trend analysis. As the website design steps go on we start with the sitemap and wireframe structure of the website. When the key features and multi functionalities are organized appropriately, we place the substance and finish the cycle by UX/UI plan for boosting the customer interaction. Google ads We at 99 Website Design Agency consider Google Ads a default advertising system. Everything's tied in with claiming however much land in Google list items as could reasonably be expected – both paid and organic postings. In the context of Google Ads, considering precisely what your target audience is looking for will assist with guaranteeing that your business shows up in one of the top 4 paid positions (regardless of whether your site isn't ranking for those terms at this point). The reality is your rivals are there, so you should be there as well. We have curated 4 essential strategies for your Google Ads campaign - Search Strategy is the key player: The utmost step to any success milestone is Google Ads is having the right system set up at the right place for the right audience. Campaign flowchart and ready to launch: Then it comes to structure your ad campaign which includes a stunning landing page, value proposition, a great CTA and of course a core messaging which will make them stop at the campaign page. Tracking, Reporting and optimization: This is regarding how we intake more data and perceive what's working and what's not working. To do that, it is very important to reach a wide range of audience at the earliest. This will help us to revise and publish our campaign so as to get a good result. The Campaign is a channel: and so on the Google ad campaign becomes a channel so that you can scale up and down so easily without any problem and that is the beauty of the campaign. Search Engine Optimisation SEO is the effective way of increasing the volume of traffic to your website by organic method, which means you don't have to pay for the traffic. Well this is not just that easy to put into action. Apart from regular strategies there are a lot of hidden techniques and secret pipelines to implement for a quick and long term result which make us the best SEO agency in Australia. Thanks to our brain masters behind the SEO team who will make this happen for you. Our 4 Result Driven strategies for a successful SEO campaign SEO Audit and Technical- With regards to SEO, our SEO Audit is an intensive review of your current technical SEO arrangement and how your website is right now performing. It gives clear bits of knowledge into enhancements that can be carried out for better results. This includes Image alt tags, robot.txt, www to non-www redirection which may affect your backlinks pointing to two different addresses. Keyword Research and Content Creation- The most important aspect of SEO starts here – developing rich, relevant, engaging and current content. It rolls around what your target customer is searching for and 99 Website Design Agency is highly enriched in keyword research and a unique content creation. By continually developing new and evolving content you can apply it to update your website and look out to other different websites, too. Backlinks are our ultimate goal- External Links to your website is a superb way to not just direct people to your site, they assist you with ranking better and higher. They tell Google you're an expert on a specific subject so the more great quality backlinks your website gets, the more trust and authority the website builds. We plan for long term result- Incorporating a successful SEO campaign is about sticking to the top pages for a long period and evolving with fresh and updated content to reach a wide range of traffic on a target audience set up.Our experts will look after it on a regular basis just to ensure that your website never goes out of trend. Why is 99 Website Design Agency the right choice for you? We have optimized and ranked our website in top page of search engines and we beat the competitors for a long time. If we can rank our website, we can do it for you as well. We are one of its kinds who do care for your website even after it works successfully. We timely measure and improve its quality so that it works even better. We have a dedicated team to look after our clients queries and help them till they get full satisfaction. We are even open to step by step training sessions if you are a complete new to this field. Not the least, We take care of your budget. Our result oriented team is more inclined towards the result first. Last year 99 Website Design Agency was rated higher with the most Digital Marketing Company in Australia. Thanks!

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This is a static web page with beautiful design.

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Digital Marketing Home Page is part of Full Stack JS Web Developer Bootcamp which is being taught by Hitesh Choudhary Sir at ineuron.ai

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Digital Marketing Home Webpage Sample Template

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Also go through the README.MD to get more details about this project. Deployed Link👇👇

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--Ineuron Full stack javascript bootcamp HTML and CSS challenge Project 4 Digital Marketing Landing Page

React UI Project: Modern, responsive landing page built with React for Positivus, a digital marketing agency. Features SEO/PPC services, 4-step process, testimonials, and style guide. Clean, vibrant design with mobile-first navigation for engaging user experiences.