A research project to study the gamma exposure of market-makers in Bitcoin option markets.

A woman’s experience with a brand, whether it’s physical or digital, can echo through your target audience far and beyond a singular touchpoint. This is not only due to their nature of sharing their experiences with a brand. Women tend to be the financial decision-makers in households, and they also happen to control the majority of spending in general. Considering this, paying attention to their responses towards the marketing efforts should become a priority, and if you’re ignoring this, you are doing yourself a disservice. Marti Barletta, the author of Marketing to Women, concluded through her studies that women are the primary decision-makers for consumer goods in 85% of households. Why do women have this purchasing power? It’s not necessarily because of their breadwinner status. Even if they don’t represent the main source of income in the family, the decision of choosing a brand is still placed in their hands, whether its groceries, clothing, or electronics goods and beyond. Women have always been an essential factor within successful branding strategies, regardless if it was officially recognized or not. It is only recently, through this seismic cultural change that we are experiencing regarding women’s position as leaders in the world, that we recognize their growing influence in the marketplace and thus companies have started to pay more attention to the way they are communicating with the female market. Barletta explains the differences between women and men regarding the decision of purchasing: "Men and women don't communicate in the same way, and they don't buy for the same reasons. "He simply wants the transaction to take place. She's interested in creating a relationship. "Every place women go, they make connections… 91% of women say 'Advertisers don't understand us'." Why do women feel misunderstood? Probably because, preponderant, men are in control of the industries, and they are totally, hopelessly, clueless about women. Faith Popcorn, one of America's consumer trend experts, says: "Companies think they're marketing to women - but they're not. They're not talking to women. They don't know how to talk to women. They really don't realize that women have a separate language and a separate way of being." So how should a brand communicate efficiently to the women market? First of all, it’s important to understand that, by living in this age where activism reached an unprecedented scale against all types of inequality and women especially have an entire empowering movement, the brand they choose to buy is an extension of their values. Only by comparing men and women at an emotional level we can understand that women care more about the brands they pick to buy. They don’t make just a transaction. Women do their homework, they feel the message the brand wants to transmit and they either step away from it or become loyal if their values align. Women are more likely to remember the ads they see, details about the reputation of a company, and they pay more attention to how a brand speaks to them, if the brand truly cares about their needs and wants. One bad example regarding branding for women is the universal “shrink it and pink it”, a marketing strategy that, in order to communicate that a product is made for women, they simply make the products pink, usually smaller than the “male version”, and also cost more, known as “pink-tax”. The reaction to this strategy is that women have started buying the “male version” of those products. Bic has made such a mistake by making “pens for her”, the only difference between normal pens and the “female version” being the color and the extra cost. The reaction of women? Ellen Degeneres highlighted everything that’s wrong about it: Bic Pens for Women from The Ellen Show A fact that needs to be understood is that women don’t make decisions based purely on the aesthetic. Yes, it has an important place, but it’s not crucial. Just because it’s pink doesn’t mean they’re going to love it. Such superficial approaches won’t work. Bridget Brennan, the author of “Why She Buys”, said “Pink is not a strategy, unless you’re raising money for breast cancer research. “In 2016, marketing to women is all about being inclusive. That doesn’t mean excluding men; it means excluding stereotypes.” What it’s crucial to on focus instead is empowering women. Through history, women have been under a lot of pressure regarding how they should look, speak, act. From how they should dress and take care of their body, to what they should choose to do with their life, women have been under the coercion of other’s expectations. A feminine approach should not be patronizing, but empowering, giving them the liberation of choosing. Empowering options that facilitate choice, individuality and true progress are what the future should offer them. Billie is a perfect example of a company that succeeded in addressing its female audience intelligently. Being a razor company, they could be considered on a tricky ground where it’s easy to fall into the mistake of telling women what they should do in order to conform to the beauty standards. Even so, Billie succeeded in addressing this problem by changing the angle. Their provocative ad successfully communicated that their razors are designed by women for women, and the company perfectly understands the needs and wants of women. Billie doesn’t put any pressure on the female market to shave their hair not pretend that it is not there. They make it clear that there’s no beauty standard that women should follow, and they let the decisions of shaving to be consciously made without any outside pressure. “Hair, everyone has it, even women. The world pretends it doesn't exist, but it does. We checked. So, however, if ever, you want to shave, we'll be here”. Project Body Hair by Billie As conclusion, women want to see more than something pretty. They feel the message a brand transmits differently, they care much more about the little details than men, and since they have more purchasing power, marketers should put more effort into understanding the layers they need to touch in order to communicate efficiently to women if they don’t want to be left behind in long-term.

Studying the behaviour and design of market makers using Raydium as a case study

This is a hypothetical study that mimics the real operations of Market price forecasting of crops in Kenya. It has been designed to help farmers, policy makers and different stakeholders in decision making.

A Python limit order book simulator with price–time priority and synthetic order flow, plus an inventory-aware market maker. Built as a learning sandbox to study spreads, depth, adverse selection, and inventory risk, extending my earlier rule-based backtesting engine into execution and microstructure.

LiquidityLab — A quantitative research platform for studying automated market makers, liquidity dynamics, arbitrage, and MEV strategies in DeFi.

PancakeSwap Price Manipulator - DeFi protocol security research tool for AMM vulnerability analysis and price impact studies. Research automated market maker mechanics in controlled test environments.

SushiSwap Pool Drainer - DeFi AMM security research tool for liquidity pool vulnerability analysis and impermanent loss studies. Research automated market maker mechanics and pool security in controlled environments.

Study and handling of the operation of Automated Market Makers (Uniswap, Balancer, SushiSwap...). Analysis of transactions (Etherscan, pandas) from Liquidity Pools and analysis of the price gaps with centralized markets. AMM Pricing algorithm implementation. Writing of arbitrage smart contracts for the Ethereum Blockchain.

Study of 5 cryptocurrencies (BTC, ETH, ADA, SOL, XRP). Explores market trends, risks, and investment strategies to identify the most profitable and stable assets. Focus: practical insights for investors and decision-makers.

House Rocket is a study project. The purpose of this project is to create insights through data analysis to help the decision-makers find the best business opportunities in the real estate market of King County.

This project offers a complete EDA and statistical analysis of EV dataset to help buyers and decision-makers understand market trends and choose the right electric vehicle. The analysis includes data preprocessing, outlier detection, correlation studies, hypothesis testing, & custom recommendation class based on price, range, and battery capacity.

Welcome to my Power BI project built as part of the Codebasics Power BI Course, featuring a case study for AtliQ Hardware – a company operating in the electronics market. This project combines real-world business terms and visuals to help decision-makers make smart, data-driven decisions.

Global Proton Therapy Market– Analysis By Product (Equipment, Services), By Type (Singe Room, Multi-Room), By A comprehensive research report created through extensive primary research (inputs from industry experts, companies, stakeholders) and secondary research, the report aims to present the analysis of Global Proton Therapy Market. The Global Proton Therapy Market has been analyzed By Product (Proton Therapy Equipment and Proton Therapy Services) and By Type (Single Room and Multi-Room). The Global Proton Therapy Market has been analyzed By Region (North America, Europe, Asia Pacific, Rest of the world) and By Country (U.S, Germany, France, Japan and China) for the historical period of 2013-2017 and the forecast period of 2018-2023. Request free Sample of this Report @ http://azothanalytics.com/report/healthcare-pharma/global-proton-therapy-market-analysis-by-product-equipment-services-by-type-singe-room-multi-room-by-region-by-country-2019-edition-opportunities-and-forecast-2013-2023-r28202 According to Azoth Analytics research report “Global Proton Therapy Market – Analysis By Product (Equipment, Services), By Type (Singe Room, Multi-Room), By Region, By Country (2019 Edition): Opportunities and Forecast (2013-2023)” global proton therapy market is projected to display a healthy growth represented by a vigorous CAGR of 14.53% during 2018 – 2023. Over the past few years, global proton therapy market has been witnessing growth, on account of several driving factors including growing pervasiveness of cancer across the globe, budding medical tourism industry as well as surging number of studies supporting the clinical advantages of this treatment. Furthermore, acceptance of proton therapy within the medical community has been growing at an augmented pace. In this research report, the market is segmented on the basis of proton therapy product as well as type of treatment room. By product, the segment of proton therapy equipment is predicted to hold its dominant position in the market. While on the basis of room type, multi-rooms are in majority in the market. Amongst the regions, North America accounts for the largest regional share in the global proton therapy market in 2018. However, Asia Pacific is predicted to advance at the highest rate. Presence of vast consumer base, particularly in emerging nations such as China and India, in addition to growing per capita expenditure on healthcare is likely to drive the regional market. Region, By Country (2019 Edition): Opportunities and Forecast (2013-2023)-. The report titled “Global Proton Therapy Market – Analysis By Product (Equipment, Services), By Type (Singe Room, Multi-Room), By Region, By Country (2019 Edition): Opportunities and Forecast (2013-2023)” has covered and analyzed the potential of global proton therapy market and provides statistics and information on market size, shares and growth factors. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyses the emerging trends along with major drivers, challenges and opportunities in the global proton therapy market. Additionally, the report also highlights market entry strategies for various companies across the globe. Some of the key players operating in this market include IBA Proton Therapy, Inc., Hitachi, Varian Medical Systems, Mevion Medical Systems, Advanced Oncotherapy plc, ProTom International, etc. Scope of the Report Global Proton Therapy Market (Actual Period: 2013-2017, Forecast Period: 2018-2023) • Proton Therapy Market – Size, Growth, Forecast • By Product - Proton Therapy Equipment, Proton Therapy Services • By Type – Single Room and Multi-Room: By Value Regional Markets – North America, Europe, Asia-Pacific and Rest of the World (Actual Period: 2013-2017, Forecast Period: 2018-2023) • Proton Therapy Market – Size, Growth, Forecast • By Product - Proton Therapy Equipment, Proton Therapy Services • By Type – Single Room and Multi-Room: By Value Country Analysis – U.S., Germany, France, Japan, China (Actual Period: 2013-2017, Forecast Period: 2018-2023) • Proton Therapy Market – Size, Growth, Forecast • By Product - Proton Therapy Equipment, Proton Therapy Services Other Report Highlights • Market Dynamics – Drivers and Restraints • Market Trends • Company Share Analysis • SWOT Analysis • Porter Five Force Analysis • Policy and Regulatory Landscape • Company Analysis – IBA Proton Therapy Inc., Hitachi, Varian Medical Systems, Mevion Medical Systems, Advanced Oncotherapy plc, ProTom International, ProNova Solutions LLC and Sumitomo Heavy Industries, Ltd. Customization of the Report The report could be customized according to the client’s specific research requirements. No additional cost will be required to pay for limited additional research.