9 Email Marketing Tips For Content Marketers Even “agnostics” regarding email marketing can't hash out the following evidence - the average ROI from this promotional practice is close to 3,800%. Measureless opportunities to scale up and relative cheapness, compared to other reaching-out channels, are the two reasons why the email marketing is fair-haired by businesses. However, this is not about the price and physical extent alone. The chief advantage is a better alignment of communication with customers. If you hope a certain content strategy brings desirable results, overlooking the quality of mailing messages will be a sorry pitfall. Always keep in mind that newsletters, welcome, retention, and other emails are not just a brand's facade - but a powerful tool for generating conversions. By joining sides of email and content strategies, you can come up with synergy from both. In this guide, we’ll cover a few recommendations for content marketers on how to write email messages that work. Tips for email marketing Segment your list Split the batch of email recipients into smaller groups based on chosen criteria, and mail distinct relevant messages - for each. You can use recipients' GEO, demographic characteristics, or purchase history to distinguish homogeneous clusters and proceed with the content planning. Segmentation is the basic premise for personalization, and if you still doubt why bothering about the latter - here are just a few numbers we took from Instapage: 52% of customers claim they do care if the message was tailor-made or not 82% of marketers say that mail personalization increases the open ratio custom emails have 41% more unique clicks than mass-produced ones. To avoid a fragmented approach, use data from CRMs, website analytics tools, and other sources to define segments. Concerning phrasings, a good idea is to create Buyer personas profiles. Thus, you'll be able to choose the appropriate message length and wording. Say, design a newsletter to promote paid subscription for an email validator service. You've decided to distinguish corporate clients based on their company size and determined the following groups: #1 - B2Bs and #2 - sole entrepreneurs. Possible messages for the two: #1. Our "XXL" plan is perfect for agencies and enterprises. One can add unlimited users and conduct up to 100,000 checks per month. #2. With our "S" you get 1,000 credits and 5,000 unique recipients - for only $33 per month. Plus - a 7-days free trial. Use interactive content The best content marketers know that interactive content came into vogue a long time ago. As to emails, here are the most common examples: CSS animated buttons If you include CTAs buttons (that we hope you do) - liven them up a bit. Add an animated hover effect, so that every time a recipient puts a cursor on a button, it changes shape, shade, color, or text. “Add hover to emphasise objects”, source This shouldn’t necessarily be something dramatic - add tiny accents that will yet grab the user's attention. starring “Add a star rating component to engage readers with content”, source Including ranking or reviewing widgets in the email body is one of the most working ways to engage the reader with the message. Ask recipients to assess your product or service with stars. Add the link to Google Forms if you want to receive an extended opinion on overall customer satisfaction. pictures' rollovers “Use animated images to describe goods better”, source The effect is eagerly used by the ones who promote online stores. Using The rollover allows to show goods from different angles or even play with recipients, if relevant. Take into account that this feature only works on desktops - mobile mail users will see the very first picture only. images carousel “Add pieces of text directly on images”, source If you want to enhance goods cards with descriptive content, say - price and shipping details, use a carousel instead of a rollover. As so, you can add more info pictures to the email body and, hopefully, convert more recipients into customers. a countdown “Countdowns work well for limited in time offers”, source Again, this type of interactive content fits the online shopping niche. Animated clocks amplify urgency and theoretically increase conversions. But it's important to stay extremely careful and not to sound desperate - otherwise, the newsletter will end up in the recipient's "Spam". Improve design The attractiveness of an email is something granted on certain terms, indeed. Not all emails need to be flashy or include expensive designs. However, there are some prevailing common trends in the matter. By following them, you seem to show the recipient that your company is moving in step with the times, and not stuck in the 2000s. Here's the shortlist from the TOP email design trends list that a 99designs provides - as of 2021: magazine-styled “Make newsletters to look a bit editorial”, source More and more newsletters tend to look like a centerfold from good old printed media. With a strict following to the "Less is more" principle - clear fonts, short phrases, HD-quality images with a few objects on them, and short CTAs. hand-made illustrations “Unique pictures create a distinct flavour of your brand”, source Tailored icons or sketchy images - whatever fits your mailing purpose, just make sure it's not too bright, contrast, or overloaded with details. Give preference to clean colors. skeuomorphic objects This is when a design resembles a real object. To see an example - just open a reader App on your smartphone. “A skeuomorphic bookshelf”, source HD photographies “If you operate in the luxury segment, do not skimp on email visuals”, source These are expensive content, but if you work in fashion or other chick industries - it may be worth the effort. animated content Yeap, we've covered this in a previous tip. single scroll “Looks especially good on smartphones”, source Place the entire email content, including buttons, on the endless-looking long frame. Focus on conversions Stay focused on what's your mailing purpose. Don't forget that everybody expects to see a good ROI from email actions at the end of the reporting period. Craft effective CTAs - perceive these not as a sole button with a "Download now" text or so, but as an entire sense of a message that you write. To create a captivating CTA copy, adhere to the below advices: include win-win propositions Even though you’re not providing a customer with a discount or cash refund at the moment, your proposition may include a non-monetary incentive. New arrivals, selection of the latest news, free copies, advice from experts - the only rule here is to offer what’ll hold in high esteem. trigger on emotions Don't long-windedly list benefits. Instead, simulate a life situation and show how your product or service can help. use several CTAs throughout the email Email body may be viewed in several scrolls, especially when via small mobile devices’ screens. If you add a call to action at the beginning of the message, a mere number of users will get back to it after finishing reading the content. Thus, you may lose potential conversion. Include several buttons throughout the email body, but don’t sound repeatedly - change calls’ forms and wording. Encourage readers to reply Driving recipients to reply is challenging yet able to be done. First, choose the proper writing tone. According to an extensive study of emails that didn’t get a response, the most preferable is a 3rd-grade reading level. “Too elementary or too proficient tone may scare away readers”, source Of course, you must apply this recommendation with an eye on the recipient. If you mail to a professor or a government agency, a “3rd-grade” rule isn’t applicable. But all else being equal - simplify the lexicon to the level a schoolchild can understand it. Another trick is to sound overall happy. Emails that are enhanced with positive emotions get 10-15% more replies, on average than neutral ones. The best manner is to choose a slightly warm tone. Exaggerated excitement may look weird and even suspicious, especially when reaching out to business partners. And don’t forget about courtesy. A rare person will respond if you address him or her with a hair-raising “To whom it may concern” phrase. Make it personal Personification shouldn’t be confused with personalization. The second is rather about mailing fitting content from a commercial perspective, while the first term - about addressing the recipient as a one-off personality. Personal emails start with the recipient’s name - and no other way. They include references to the user's interests or past actions. For example, if your tourist agency’s client is interested in island vacations - you shall approach him or her with respective offers. They also shall contain personalized promotions, if any. The best way to expand this approach on hundreds or thousands of recipients is to launch trigger-based email campaigns. Create delivery scenarios for different segments or stages of a sales pipeline. Then prepare a fitting sequence of relevant content - for every single scenario. To give a human face to mailing, one can practice greetings, as well. Birthdays, state holidays, anniversaries, a new status in the loyalty system - there are a lot of examples of what one may congratulate the customer with. Keep your emails out of spam folders It is better not to launch mailing at all than to use an untrustworthy emails’ database. The risks are much higher than a slew of undelivered messages - from harming a sender's reputation to being banned by mailing systems. So it's better to stay proactive: tidy away broken, misspelled, temporary, or other worrisome emails from the database - either manually or with the help of software collect a valid email address only - through email finders avoid spam-trigger words establish a double opt-in validation set the correct mailing frequency. Make sure your emails look clean and crisp Newsletters shall afterall bring revenues - whether you want it or not. But in a bid of quantity, don’t lose the overall content integrity and sense: a subject line, pre-header, header, email body, and calls shall be consistent with one another the copy must be of the proper size; although the length depends on many factors, stick to an “ideal” interval - 50 to 125 words if can, don’t attach too many files or links to external websites - mailing filters are suspicious to these adapt the layout to fit smaller screens - nothing looks worse than broken email elements when you open it on mobile. Wrapping up It doesn't make much difference whether you create mailing content for personal or business purposes - these email marketing tips will serve both. No strains here - the recipient’s interest should be at your forefront. If you can hook him or her with the content by using tricks we've covered, you’ll never fail with enough conversions.

My personal website.I've created an Angular web app to show my career descriptions and achievements.I've created a CI-CD pipeline using Github Actions, once I've promoted changes to master branch the pipeline will run the steps to build,test and deploy changes to an S3 bucket in my AWS account

for iot (final) assignment

A CLI Tool plugin framework for provisioning new development projects and resources. Supporting multiple organisations and accounts. Uses Personal Acccess Tokens for api access the tool enforces coding patterns and standards. The tool creates repositories, pipelines and webhooks and also allows an initial template commit with pipeline and starter code.

AppVeyor Application Step 1 - Sign in with AppVeyorAnchor link for: step 1 sign in with appveyor Use GitHub or BitBucket button to sign up with your existing developer account (OAuth) or create an AppVeyor account using your email and password. Step 2 - Add your projectAnchor link for: step 2 add your project Authorize GitHub or BitBucket to list your repositories. For open-source project developers who are using the same GitHub account for both personal and private company repositories AppVeyor offers a choice between two scopes: public repositories exclusively or public and private. For every project AppVeyor will configure webhooks for its repository to automatically start a build when you push the changes. For every private project AppVeyor will add an SSH public key (deployment key) to the clone repository on the build machine. Step 3 - Start new buildAnchor link for: step 3 start new build To kick-off a new build you can either push any changes to your repository or click New build on the project details screen. AppVeyor will provision a new build virtual machine, clone the repository and pass the project through build, test and deploy phases (see Build pipeline). Step 4 - Configure your projectAnchor link for: step 4 configure your project Start from Build configuration to learn how to configure build.

Twitter Sentiment analysis(preprocessing using NLTK) Introduction:- 1. Sentiment Analysis is the process of determining whether a piece of writing is positive, negative. Why Twitter? 1. Popular microblogging site 2. 240+ million active users 3. 500 million tweets are generated everyday 4. Twitter audience varies from common man to celebrities 5. User often discuss current affairs and share personal views. 6. Tweets are small in length and hence unambiguous 7. Political party may want to know whether people support their program or not 8. A company might want find out the reviews of its products Problem statement 1. Given a message, decide whether the message is of positive or negative sentiment. For messages conveying both a positive and negative sentiment, whichever is the stronger sentiment should be chosen 2. Aim is to detect hate speech in Tweets. For the sake of simplicity, we say a tweet contains hate speech if it has a racist or sexist sentiment associated with it. Challenges 1. People express opinion in complex ways 2. In opinion texts, lexical content alone can be misleading 3. Out of Vocabulary Words 4. Unstructured and also non-grammatical 5. Extensive usage of acronyms like asap, lol, idk 6. Using special characters, mentions, tags 7. Lexical variation Setup Twitter API 1. Create Twitter account and login 2. Fill Twitter application form to get access key for verification 3. Get keys after successfully fill application form 4. We get API key, API secrete key, access token, access token secrete. Conclusion 1. We will obtain a polarity of sentiment and display it on our webpage with 0 and 1 ( positive and negative respectively) with the help of flask framework in python and pipeline. 2. In this project we showed the importance of preprocessing of data . 3. Accuracy has increased after preprocessing and we have better results with analysis.

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APK Distribution Pipeline — Build, upload, and notify in one command. Bumps version, runs Gradle, uploads APK to Google Drive, and sends a Telegram download link. No Play Store needed. Supports personal and Workspace accounts. Works on Linux, macOS, and Windows.

A Streamlit-based web application that predicts loan eligibility using a trained machine learning model. Users can input personal and financial details such as age, account balance, job type, and loan history to check their loan eligibility. The model uses preprocessing pipelines to transform input data and make predictions.

This project implements the STEDI Human Balance Analytics pipeline using AWS Glue, S3, and Athena. Data is ingested into Landing zones, filtered by research consent in Trusted zones, and joined in Curated zones to create analytics and machine-learning datasets. The project was completed using a personal AWS account.

A Streamlit-based web application that predicts loan eligibility using a trained machine learning model. Users can input personal and financial details such as age, account balance, job type, and loan history to check their loan eligibility. The model uses preprocessing pipelines to transform input data and make predictions.

Introduction to Big Data Project: We aim to build an application using the Jupyter platform for collecting and processing location data from mobile devices. Using public data sets, we will build a data processing pipeline for obtaining the user path, taking into account the protection of personal data and their anonymization.

HiveMind is an agentic solution that builds full software environments on its own when provided a link to a git repo. Then it will secure it, configure it, and automate a pipeline for you. Think of this as your personal TechOps team that you are the manager and you determine what/where/when/how you want software deployed to your AWS accounts!

Lead generation In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. Lead Generation Services provides a complete range of Call Center Services. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads. Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing. A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won. Leads