Transparency for Ad Networks, advertisers, publishers, & user. Combining best features of a "Certificate Authority" Consumer Reports & BBB for Advertising! Inspire. [[2:25] Topic #1: Google accussed for ripping off advertisers.](https://www.youtube.com/watch?v=nfCUTZWwlvo&t=145s) <-We Recorded user interactions & authenticate metrics to solve this!