Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
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fix: prepare for ggplot2 4.0.0 + budget allocator initials points + robyn_write()'s bug + op's mean points + styler() (#1283)
33baf19View on GitHubfix: mean response and performance values standardized across functions (#1280)
ac773d7View on GitHubOptimize _geometric_adstock for 99% speedup, reducing app runtime by ~40% (#1217)
722d1bfView on GitHubOptimize decomposition calculations to reduce total execution time (#1221)
9ce66a0View on GitHubFix: handling for context vars. add support for disabling prophet option. (#1209)
025ededView on GitHubfix: modeling window coverage considers all actual dates data + legacy InputCollect for BA bug (#1199)
98a2261View on GitHub